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Grindr to lose $10m in telehealth ads after buying advertiser Freddie
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Grindr to lose $10m in telehealth ads after buying advertiser Freddie
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PPC Land
Grindr to lose $10m in telehealth ads after buying advertiser Freddie
Advertising grew 23% in Q3, down from 44% in Q2, and should shrink to 15-16% of 2027 revenue. Can a $120-a-month AI tier and PrEP care carry the $705m outlook?
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HubSpot forecasts Q4 revenue below Q3 as growth slows to 12% from 17%
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HubSpot forecasts Q4 revenue below Q3 as growth slows to 12% from 17%
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PPC Land
HubSpot forecasts Q4 revenue below Q3 as growth slows to 12% from 17%
Net revenue retention slipped to 101% across 311,704 paying customers, and net new ARR will shrink in 2026. Can a seats-and-credits pricing pilot reverse it?
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Xperi ad and related revenue gains 281% to $14.9m, flat on Q2
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Xperi ad and related revenue gains 281% to $14.9m, flat on Q2
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PPC Land
Xperi ad and related revenue gains 281% to $14.9m, flat on Q2
TiVo's 2026 platform growth now seen near 60%, not the 100% goal, as TV advertisers reach 6.8m devices. Can a MediaMarktSaturn deal in Europe lift ad yield?
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Criteo needs two-thirds vote on December 29 to become a US company
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Criteo needs two-thirds vote on December 29 to become a US company
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PPC Land
Criteo needs two-thirds vote on December 29 to become a US company
Shareholders would need 25% of the stock, not 10%, to call a meeting, and pre-emptive rights would end. Will a Delaware charter bring index funds to Criteo?
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Magnite net income gains 70% to $34m as political ads near 3x forecast
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Magnite net income gains 70% to $34m as political ads near 3x forecast
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PPC Land
Magnite net income gains 70% to $34m as political ads near 3x forecast
Streaming TV reached 53% of contribution ex-TAC after 39% growth, while web and app display rose 5%. Guidance for 2027 slows to 10% once midterm money leaves.
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Character.ai sale contract omits 40 attorneys general's user data conditions
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Character.ai sale contract omits 40 attorneys general's user data conditions
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PPC Land
Character.ai sale contract omits 40 attorneys general's user data conditions
Bidders for assets outside Disney's license get a blank price, as-is terms and a December 17 exit date. Can the sale order supply the privacy terms states want?
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AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
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AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
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PPC Land
AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
Net income rose 72% to $1.44bn as game and e-commerce advertisers spent more. Q4 guidance implies 43-44% growth while a new suit tests claims on model progress.
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Vibe advertisers gain Walmart shopper audiences built from store and web data
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Vibe advertisers gain Walmart shopper audiences built from store and web data
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PPC Land
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.
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Game: Privacy lawyers now read the source code before the copy
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Game: Privacy lawyers now read the source code before the copy
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PPC Land
Game: Privacy lawyers now read the source code before the copy
Sixteen terms in four groups for a slower Sunday. One set lives a double life, and the most technical-looking tiles may not be the ones from this week.
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Ziff Davis loses 37% of Google traffic as publishers count the AI bill
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Ziff Davis loses 37% of Google traffic as publishers count the AI bill
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Ziff Davis loses 37% of Google traffic as publishers count the AI bill
Ziff Davis lost 37% of its Google referrals, USA TODAY Co. cut $100m in costs and Teads wrote off goodwill, while Meta and Google sued California over feeds.
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Google bans Videostrong over backdoor it built into 1.3 million TV boxes
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Google bans Videostrong over backdoor it built into 1.3 million TV boxes
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PPC Land
Google bans Videostrong over backdoor it built into 1.3 million TV boxes
Ad fraud and proxy crews paid for access; Google says pulling their domains cuts off 10 million more devices. How the boxes logged ad views nobody ever saw.
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Meta forces users onto Meta Accounts with no opt-out offered
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Meta forces users onto Meta Accounts with no opt-out offered
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PPC Land
Meta forces users onto Meta Accounts with no opt-out offered
Instagram, Facebook and Threads profiles linked in Accounts Center now share one login. The notice skips what this means for ad data and EU separation choices.