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Magnite net income gains 70% to $34m as political ads near 3x forecast
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Magnite net income gains 70% to $34m as political ads near 3x forecast
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PPC Land
Magnite net income gains 70% to $34m as political ads near 3x forecast
Streaming TV reached 53% of contribution ex-TAC after 39% growth, while web and app display rose 5%. Guidance for 2027 slows to 10% once midterm money leaves.
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Character.ai sale contract omits 40 attorneys general's user data conditions
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Character.ai sale contract omits 40 attorneys general's user data conditions
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PPC Land
Character.ai sale contract omits 40 attorneys general's user data conditions
Bidders for assets outside Disney's license get a blank price, as-is terms and a December 17 exit date. Can the sale order supply the privacy terms states want?
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AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
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AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
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PPC Land
AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
Net income rose 72% to $1.44bn as game and e-commerce advertisers spent more. Q4 guidance implies 43-44% growth while a new suit tests claims on model progress.
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Vibe advertisers gain Walmart shopper audiences built from store and web data
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Vibe advertisers gain Walmart shopper audiences built from store and web data
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PPC Land
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.