Net income rose 72% to $1.44bn as game and e-commerce advertisers spent more. Q4 guidance implies 43-44% growth while a new suit tests claims on model progress.

Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.

Sixteen terms in four groups for a slower Sunday. One set lives a double life, and the most technical-looking tiles may not be the ones from this week.

Ziff Davis lost 37% of its Google referrals, USA TODAY Co. cut $100m in costs and Teads wrote off goodwill, while Meta and Google sued California over feeds.

Ad fraud and proxy crews paid for access; Google says pulling their domains cuts off 10 million more devices. How the boxes logged ad views nobody ever saw.

Instagram, Facebook and Threads profiles linked in Accounts Center now share one login. The notice skips what this means for ad data and EU separation choices.

Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.

Reports in February said 3 episodes; Amazon now lists 2, with no runtime or price for viewers. How the series fits into Prime Video's ad-supported default.

Invited US customers get a phone contact named Alexa Shopping that reorders, tracks prices and buys, with millions more due within weeks. Where do ads fit in?

Smart+ app campaigns need daily budgets of 10 to 50 times the target bid, the playbook says. Its CPM charts carry no values, so what backs the claimed drop?