A large publisher says organic Google referrals fell again and pointed to Search Console's AI report. Here's what its AI impressions comparison measures.

Google’s mobile sponsored results are getting more generative, with a loading animation, a description on each ad, and a new AI-written summary at the top that names the brands and links to their ads.

Bing is testing a Shopping tab that asks users three questions and then tailors results to their answers, similar to recent question-based tests in Google AI Mode and ChatGPT.

Google’s Holiday 100 is here. Shop the gifts that are most popular this year and see the Search trends behind them.

AI search now runs on two internets. Build the organic stack that gets your brand cited on both, prioritizing pages, communities, video & reviews.