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Bolt to track how often AI chatbots recommend its rides in 5 markets
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Bolt to track how often AI chatbots recommend its rides in 5 markets
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PPC Land
Bolt to track how often AI chatbots recommend its rides in 5 markets
UK, Germany, Poland, South Africa and Thailand are in scope for rides and Bolt Business. No price, baseline or rival app is named. What would count as a win?
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Browser games generate 9.7% of Nitro network earnings on 4.1% of sessions
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Browser games generate 9.7% of Nitro network earnings on 4.1% of sessions
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PPC Land
Browser games generate 9.7% of Nitro network earnings on 4.1% of sessions
Web game domains on Nitro grew from 40 to 83 in seven months, with US virtual worlds above $80 RPS. Can a session metric replace pageview RPM for publishers?
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Husband sues OpenAI, says ChatGPT helped wife plan to poison him
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Husband sues OpenAI, says ChatGPT helped wife plan to poison him
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PPC Land
Husband sues OpenAI, says ChatGPT helped wife plan to poison him
Nine claims target OpenAI and Sam Altman, built on chat logs police obtained by warrant. A California law in force since January bars an AI-autonomy defense.
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Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
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Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
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PPC Land
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
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Swiss data watchdog orders BLT to delete bodycam footage within 30 days
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Swiss data watchdog orders BLT to delete bodycam footage within 30 days
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PPC Land
Swiss data watchdog orders BLT to delete bodycam footage within 30 days
No federal law covers bodycams at 130+ Swiss transit firms, FDPIC finds; BLT's appeal puts the order on hold. A consultation on 5-year rules closes November 16.
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Amazon Prime drops Grubhub for Uber Eats with $0 delivery from $25
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Amazon Prime drops Grubhub for Uber Eats with $0 delivery from $25
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PPC Land
Amazon Prime drops Grubhub for Uber Eats with $0 delivery from $25
Grubhub+ waived Prime delivery fees from $12; the Uber Eats perk starts at $25 and runs inside Amazon's app. Who keeps the customer, and restaurant ad slots?
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Google Demand Gen ads can now show discount tags on YouTube Shorts
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Google Demand Gen ads can now show discount tags on YouTube Shorts
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PPC Land
Google Demand Gen ads can now show discount tags on YouTube Shorts
Only campaigns built on a Merchant Center product feed qualify, and in-stream ads get the tags too. Google's own promotion asset guide still omits Demand Gen.
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Google ties consistent PMax spend to 15 conversions every 30 days
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Google ties consistent PMax spend to 15 conversions every 30 days
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PPC Land
Google ties consistent PMax spend to 15 conversions every 30 days
Low-volume PMax advertisers get the bar Google already sets for Search Target ROAS bidding, on an undated page. Which conversions count, and at what level?
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Google Ads Search and Shopping campaigns gain channel reporting in 2027
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Google Ads Search and Shopping campaigns gain channel reporting in 2027
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PPC Land
Google Ads Search and Shopping campaigns gain channel reporting in 2027
Seven channels, with YouTube search results counted as YouTube rather than Search partners, now define PMax reports. What moves when Search reports adopt them?
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Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
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Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
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PPC Land
Google Ads asset scheduling gains 3 day ranges ahead of Black Friday
Sitelinks can now run Mondays-Fridays or Saturdays-Sundays from one schedule row, not five or two day entries. Has the unannounced change reached every account?
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Apple patent describes AI that repaints app screenshots per keyword
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Apple patent describes AI that repaints app screenshots per keyword
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PPC Land
Apple patent describes AI that repaints app screenshots per keyword
Three Stable Diffusion models redraw all but the headline and phone mockup in app marketing images. Dependent claims let the keywords come from the app itself.
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Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO via @sejournal, @MattGSouthern
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Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO via @sejournal, @MattGSouthern
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Search Engine Journal
Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO
Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
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Tripadvisor Says SEO Will Still Weigh On Growth In 2027 via @sejournal, @MattGSouthern
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Tripadvisor Says SEO Will Still Weigh On Growth In 2027 via @sejournal, @MattGSouthern
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Search Engine Journal
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
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LISA's Tarantino loses 88% of YouTube views in week two
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LISA's Tarantino loses 88% of YouTube views in week two
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PPC Land
LISA's Tarantino loses 88% of YouTube views in week two
Views fell from 71.7M to 8.4M as the song left 11 of 14 national charts, weeks into a PlayStation tie-in. Dai Dai is No. 1 again. What is a debut week worth?
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Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar] via @sejournal, @hethr_campbell
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Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar]
Use AI workflows to create helpful content for AI search and simplify publishing and reporting. Join our webinar November 18 at 2 PM ET. Save your spot.
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Cloudflare says websites pay for AI agents as Meta's Muse learns to talk
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Cloudflare says websites pay for AI agents as Meta's Muse learns to talk
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PPC Land
Cloudflare says websites pay for AI agents as Meta's Muse learns to talk
Cloudflare argued websites carry the cost of AI agents as Meta gave Muse a voice, Amazon swapped Grubhub for Uber Eats and Apple let apps bargain with quitters.
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Game: The algorithm decides and the account lead takes the blame
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Game: The algorithm decides and the account lead takes the blame
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PPC Land
Game: The algorithm decides and the account lead takes the blame
Sixteen terms in four groups for a gentle Tuesday. Three sets lean on the past few days of platform news, and one belongs to sailors who never saw a screen.
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Adorn Cosmetics faces closure, blaming 30% sales drop on Adobe site
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Adorn Cosmetics faces closure, blaming 30% sales drop on Adobe site
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PPC Land
Adorn Cosmetics faces closure, blaming 30% sales drop on Adobe site
Facebook and Instagram ads worth about $1m a year stopped linking to the store, founder Briony Kennedy told 7NEWS. Adobe won't comment. What is still unproven?
New post by Search Engine Journal 🔥
Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks via @sejournal, @MattGSouthern
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Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.