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Media group Global to acquire Alight Media and its 5,500-plus UK ad sites
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Media group Global to acquire Alight Media and its 5,500-plus UK ad sites
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PPC Land
Media group Global to acquire Alight Media and its 5,500-plus UK ad sites
Alight's 1,500-plus billboards and posters and 4,000 venue screens would join TfL's rail ad contractor. No price given; regulators must approve a Q1 2027 close.
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AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
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AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
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PPC Land
AI and pharma brands take 43% of $355.6m first-time TV ad spend, VAB finds
Genspark spent $35.9m and 61% of 160 debut brands spent $500,000 or less. What the Comcast lab study behind VAB's recall claims tested, and what it left out.
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Vodafone wins planned obsolescence case over €49.90 GPS tracker
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Vodafone wins planned obsolescence case over €49.90 GPS tracker
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PPC Land
Vodafone wins planned obsolescence case over €49.90 GPS tracker
Judges found no legal duty to keep a €3-a-month tracker service alive for about 2,000 Portuguese users. Why did the consumer group still escape court costs?
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Adobe gains marketing tie-ins with 5 Disney units in multi-year AI alliance
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Adobe gains marketing tie-ins with 5 Disney units in multi-year AI alliance
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PPC Land
Adobe gains marketing tie-ins with 5 Disney units in multi-year AI alliance
Disney Imagineers already turn sketches into concept art with Firefly Foundry models built on Disney IP. Film VFX and ESPN archive projects are next in line.
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Commission study puts the median cost of an age check at 7 euro cents
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Commission study puts the median cost of an age check at 7 euro cents
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PPC Land
Commission study puts the median cost of an age check at 7 euro cents
Plug-in age checks would cost small EU sites hundreds of euros; in-house builds run to six figures. Few member states offer the EU age app. Who pays per check?
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Microsoft Advertising overhauls interface after advertiser complaints
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Microsoft Advertising overhauls interface after advertiser complaints
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PPC Land
Microsoft Advertising overhauls interface after advertiser complaints
Bid strategy views now set target CPA and ROAS against actual results for advertisers. Device targeting, promised within weeks in October, is still a pilot.
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Court bans Telekom ad that replaced the network name on phones
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Court bans Telekom ad that replaced the network name on phones
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PPC Land
Court bans Telekom ad that replaced the network name on phones
Fines of up to €250,000 per breach back the order on Telekom customers' lock screens. With Telekom appealing, can carriers still turn status bars into ad space?
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Trade Desk revenue drops 0.5%, its first decline since its 2016 IPO
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Trade Desk revenue drops 0.5%, its first decline since its 2016 IPO
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PPC Land
Trade Desk revenue drops 0.5%, its first decline since its 2016 IPO
Q4 guidance of at least $755m, 11% below 2025's $847m, leaves the largest independent DSP for ad buyers flat in 2026. What sits behind a 67% net profit drop?
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Vodafone Germany cuts 2,300 jobs over two years as AI use expands
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Vodafone Germany cuts 2,300 jobs over two years as AI use expands
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PPC Land
Vodafone Germany cuts 2,300 jobs over two years as AI use expands
Customer service is to merge with consumer and business sales as AI creates and steers ad campaigns. Talks with staff start early 2027. What will Vodafone fund?
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AI Overviews cut a French site's daily clicks from 750 to 400, Gabe finds
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AI Overviews cut a French site's daily clicks from 750 to 400, Gabe finds
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PPC Land
AI Overviews cut a French site's daily clicks from 750 to 400, Gabe finds
Clicks at a second French site fell from about 80 to 25 a day, yet two of five sites shown held steady. Can Search Console data alone prove AI Overviews did it?
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Investor sues Nvidia over Huang's ties to suspected spy after 4.27% drop
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Investor sues Nvidia over Huang's ties to suspected spy after 4.27% drop
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PPC Land
Investor sues Nvidia over Huang's ties to suspected spy after 4.27% drop
Buyers of Nvidia stock from October 9, 2025 to November 8, 2026 form the proposed class, and the board set no deadline. Which four remarks does the suit target?