Declaring keywords dead is easy. Explaining what you’ll track, how you’ll govern content, and what stakeholders buy into is the harder part.

Google is expanding ads in AI Mode to 10+ countries in English and launching multiturn ads in the U.S. Here is what PPC advertisers need to know about reporting.

Every site in every language is in scope from 10:07 Pacific on November 10, while Gemini 4 Carbon reaches AI Mode. Will rankings settle before Thanksgiving?

Google's latest core update is rolling out worldwide in all languages. The company calls it a regular update, and rankings may move during the rollout.

Meta removed ‘train’ from its crawl clause, kept ‘develop’, then paused everything. The pushback worked once. Do not expect it to work twice.