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VIOOH gains GSTV pump screens at 29,000 US gas stations for ad buyers
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VIOOH gains GSTV pump screens at 29,000 US gas stations for ad buyers
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PPC Land
VIOOH gains GSTV pump screens at 29,000 US gas stations for ad buyers
Full-sound, four-minute pump loop claims 115m US adults a month for brands. GSTV already sells via Vistar, Broadsign and Place Exchange. What does VIOOH add?
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Bannerflow gains 20-plus UK and US clients ahead of London, New York offices
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Bannerflow gains 20-plus UK and US clients ahead of London, New York offices
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PPC Land
Bannerflow gains 20-plus UK and US clients ahead of London, New York offices
Creative software firm with over €25m ARR hired 15 staff to court iGaming, retail and finance brands. Tenzing's stake and the cost of the push stay unsaid.
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AudienceMix gains Alliant consumer data spanning 6,000 audiences
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AudienceMix gains Alliant consumer data spanning 6,000 audiences
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PPC Land
AudienceMix gains Alliant consumer data spanning 6,000 audiences
Over 20,000 segments reach buyers on DV360, The Trade Desk, Amazon DSP, Viant and StackAdapt. Which Alliant audiences go in, when and at what cost is not said.
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Marketix scenario leaves a firm A$43,400 short a month despite AI visits
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Marketix scenario leaves a firm A$43,400 short a month despite AI visits
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PPC Land
Marketix scenario leaves a firm A$43,400 short a month despite AI visits
Under the model, firms losing organic clicks need 55 AI visits per 100 lost, using Adobe's 83% premium. Can AI referrals arrive in that volume, at what cost?
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CapCut and TikTok TopView ads gain 4 Zefr ad quality measurements
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CapCut and TikTok TopView ads gain 4 Zefr ad quality measurements
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PPC Land
CapCut and TikTok TopView ads gain 4 Zefr ad quality measurements
TikTok advertisers running carousel and Brand Auction search ads get coverage too, the same hour IAS moved. No markets or dates given. What did Zefr leave out?
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AppsFlyer tests agent that changes Apple Ads bids once marketers approve
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AppsFlyer tests agent that changes Apple Ads bids once marketers approve
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PPC Land
AppsFlyer tests agent that changes Apple Ads bids once marketers approve
Bid changes follow share of voice estimated per keyword and geo, for app marketers in a closed beta. Four MCP tools add fraud data. What does approval cover?
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Sitecore's MarketingIQ drafts fixes when ChatGPT or Gemini gets a brand wrong
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Sitecore's MarketingIQ drafts fixes when ChatGPT or Gemini gets a brand wrong
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PPC Land
Sitecore's MarketingIQ drafts fixes when ChatGPT or Gemini gets a brand wrong
Scrunch's AI answer data now feeds staged drafts for SitecoreAI customers, none published without approval. No price or date yet. Can it prove pipeline gains?
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65% of US adults have turned to Reddit or TikTok when Google didn't help
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65% of US adults have turned to Reddit or TikTok when Google didn't help
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PPC Land
65% of US adults have turned to Reddit or TikTok when Google didn't help
Gen Z hits 80%, yet 88% of all adults still used Google to pick their latest business. What do 1,014 answers say about search, AI and the business website?
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Yahoo says CTV advertiser reached 60% more homes for 32% less spend
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Yahoo says CTV advertiser reached 60% more homes for 32% less spend
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PPC Land
Yahoo says CTV advertiser reached 60% more homes for 32% less spend
More than 89% of programmatic video runs through direct deals, eMarketer says. Yahoo argues PG cedes CTV frequency control to sellers. Can a 20% test prove it?
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United bans AI agents from buying its tickets, seats and upgrades
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United bans AI agents from buying its tickets, seats and upgrades
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PPC Land
United bans AI agents from buying its tickets, seats and upgrades
Rule 6.J.6 applies even when a traveller supervises or approves each step, and reaches travel agency tools. Can an AI still show United fares to a customer?
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Hims & Hers faces seven states as five join FTC privacy and billing suit
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Hims & Hers faces seven states as five join FTC privacy and billing suit
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PPC Land
Hims & Hers faces seven states as five join FTC privacy and billing suit
Filing alleges Hims uploaded 14 million consumer emails to Meta; counts against the telehealth firm go from 9 to 16. Florida can seek up to $50,000 a violation.
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United bans AI agents from bookings as Brussels targets paid AI picks
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United bans AI agents from bookings as Brussels targets paid AI picks
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PPC Land
United bans AI agents from bookings as Brussels targets paid AI picks
United rewrote its contract to bar AI agents from buying tickets, the EU proposed fines of up to 6% of global turnover, and Hims & Hers now faces seven states.
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AI Shopping Errors: What To Fix To Help Shoppers Choose Your Products
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AI Shopping Errors: What To Fix To Help Shoppers Choose Your Products
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Search Engine Journal
AI Shopping Errors: What To Fix To Help Shoppers Choose Your Products
Explore the future of retail with AI shopping. Understand how AI affects product visibility and decision-making for consumers.
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Game: Buyers and sellers still read the same contract differently
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Game: Buyers and sellers still read the same contract differently
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PPC Land
Game: Buyers and sellers still read the same contract differently
Friday's sixteen terms in four groups are the week's hardest. Two sets sound equally noble, and only one of them has a professional auditor behind it.
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AI labels won't save public figure impersonators from Google Ads suspension
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AI labels won't save public figure impersonators from Google Ads suspension
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PPC Land
AI labels won't save public figure impersonators from Google Ads suspension
Advertisers using AI likenesses of singers, athletes or YouTubers face suspension on detection, with no warning. What changed, and what did Google leave out?
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AWS opens Chile cloud region to select customers, backed by $4bn
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AWS opens Chile cloud region to select customers, backed by $4bn
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PPC Land
AWS opens Chile cloud region to select customers, backed by $4bn
BancoEstado, Itaú, Cencosud and Ripley are first in, but Bedrock AI waits up to a year. What does a local region change while Chile delays its new privacy law?
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Google says CDN bot blocks can drop products from Shopping and ads
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Google says CDN bot blocks can drop products from Shopping and ads
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PPC Land
Google says CDN bot blocks can drop products from Shopping and ads
Sites moving to a CDN can see Googlebot surge onto cold caches and origin servers. Google caps 429 or 503 brakes at 1-2 days. Why does a faster site get hit?
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Google's Gemini can now use food and ride apps for people in 3 more countries
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Google's Gemini can now use food and ride apps for people in 3 more countries
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PPC Land
Google's Gemini can now use food and ride apps for people in 3 more countries
Pixel 10, Pixel 11 and Galaxy S26 owners aged 18+ in the UK, India and Japan get the beta, which runs inside a virtual phone. Who confirms the final order?
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Google's old Ads Developer Blog feed gets no new posts after November 10
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Google's old Ads Developer Blog feed gets no new posts after November 10
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PPC Land
Google's old Ads Developer Blog feed gets no new posts after November 10
Feed subscribers tracking Google Ads API changes need a new address, a 25-post feed for all ad products. Pre-2024 posts stay on Blogger, outside the new feed.