New post by PPC Land 🔥
Google's Gemini can now use food and ride apps for people in 3 more countries
Continue reading »
Google's Gemini can now use food and ride apps for people in 3 more countries
Continue reading »
PPC Land
Google's Gemini can now use food and ride apps for people in 3 more countries
Pixel 10, Pixel 11 and Galaxy S26 owners aged 18+ in the UK, India and Japan get the beta, which runs inside a virtual phone. Who confirms the final order?
New post by PPC Land 🔥
Google's old Ads Developer Blog feed gets no new posts after November 10
Continue reading »
Google's old Ads Developer Blog feed gets no new posts after November 10
Continue reading »
PPC Land
Google's old Ads Developer Blog feed gets no new posts after November 10
Feed subscribers tracking Google Ads API changes need a new address, a 25-post feed for all ad products. Pre-2024 posts stay on Blogger, outside the new feed.
New post by PPC Land 🔥
Google charges extra for .eat, .fly and .here domains until November 17
Continue reading »
Google charges extra for .eat, .fly and .here domains until November 17
Continue reading »
PPC Land
Google charges extra for .eat, .fly and .here domains until November 17
Wingstop, Zillow and Rocket Lawyer are among 15 early users of extensions Google has held since 2014. What will registrars charge once the one-time fee ends?
New post by PPC Land 🔥
Claude Fable 5.2 edges Gemini 4 Carbon on Google's benchmark at 6x the cost
Continue reading »
Claude Fable 5.2 edges Gemini 4 Carbon on Google's benchmark at 6x the cost
Continue reading »
PPC Land
Claude Fable 5.2 edges Gemini 4 Carbon on Google's benchmark at 6x the cost
Fable scored 73.3% to Carbon's 71.9% across 200 visual office tasks, a gap Google's own report treats as noise. Can a vendor-built test guide AI agent buyers?
New post by PPC Land 🔥
Gemini 4 Carbon reaches AI Mode for $99.99 Ultra subscribers only
Continue reading »
Gemini 4 Carbon reaches AI Mode for $99.99 Ultra subscribers only
Continue reading »
PPC Land
Gemini 4 Carbon reaches AI Mode for $99.99 Ultra subscribers only
Developers pay Argon's $2 input and $10 output rates per million tokens, but Carbon uses more tokens to reason. Will a task cost more than it does on Argon?
New post by PPC Land 🔥
Apple Arcade gains five holiday games, all free of ads and in-app purchases
Continue reading »
Apple Arcade gains five holiday games, all free of ads and in-app purchases
Continue reading »
PPC Land
Apple Arcade gains five holiday games, all free of ads and in-app purchases
$6.99 a month still covers six family members, while every Apple One tier now costs $2 more than in 2025. How many people play? Apple gives no subscriber count.
New post by PPC Land 🔥
Google will put Adobe Acrobat in Gmail and Drive file previews
Continue reading »
Google will put Adobe Acrobat in Gmail and Drive file previews
Continue reading »
PPC Land
Google will put Adobe Acrobat in Gmail and Drive file previews
Search users will meet Adobe tools in AI Mode, and businesses get an Adobe agent in Gemini Enterprise. No dates or prices were given, so what is already live?
New post by PPC Land 🔥
Gracenote and Magnite package US streaming TV ads by what is on screen
Continue reading »
Gracenote and Magnite package US streaming TV ads by what is on screen
Continue reading »
PPC Land
Gracenote and Magnite package US streaming TV ads by what is on screen
US buyers get deal IDs built on Gracenote data for 58 million titles, usable in ClearLine or any DSP. Price, fees and participating services stay undisclosed.
New post by PPC Land 🔥
IAB moves to define creator 'views' as 66% ask for a common standard
Continue reading »
IAB moves to define creator 'views' as 66% ask for a common standard
Continue reading »
PPC Land
IAB moves to define creator 'views' as 66% ask for a common standard
Measurement ranks first at 67% in a survey of 53 creator industry leaders; usage rights top contract friction at 61%. What will IAB and the MRC define in 2027?
New post by PPC Land 🔥
Amazon's Black Friday Week runs Nov 19-30 with 12 days of deal drops
Continue reading »
Amazon's Black Friday Week runs Nov 19-30 with 12 days of deal drops
Continue reading »
PPC Land
Amazon's Black Friday Week runs Nov 19-30 with 12 days of deal drops
Deals drop at midnight and again at 8 a.m. PT on Black Friday and Cyber Monday, as Alexa for Shopping auto-buys at set prices. Where do sellers and ads fit in?
New post by PPC Land 🔥
Viant net income drops 49% in record quarter as revenue gains 29%
Continue reading »
Viant net income drops 49% in record quarter as revenue gains 29%
Continue reading »
PPC Land
Viant net income drops 49% in record quarter as revenue gains 29%
Healthcare and public services revenue jumped 81% while other verticals grew 7%. After a $20m Waymark deal, can AI-made TV ads widen the 2027 customer base?
New post by PPC Land 🔥
iHeartMedia cuts 2026 profit forecast by up to $250m as radio slides
Continue reading »
iHeartMedia cuts 2026 profit forecast by up to $250m as radio slides
Continue reading »
PPC Land
iHeartMedia cuts 2026 profit forecast by up to $250m as radio slides
Radio division profit fell 43% to $68m, mostly on non-cash marketing costs, and Q4 carries $100m more. Can AudioGraph add $100m of programmatic radio sales?
New post by PPC Land 🔥
JD.com wins EU approval to buy MediaMarkt owner on 10-year conditions
Continue reading »
JD.com wins EU approval to buy MediaMarkt owner on 10-year conditions
Continue reading »
PPC Land
JD.com wins EU approval to buy MediaMarkt owner on 10-year conditions
Other retailers can buy JD.com warehousing, logistics and tech on Ceconomy's terms after Brussels found Chinese subsidies. What changes for MediaMarkt's ads?
New post by PPC Land 🔥
Open web traffic drops 12% since 2022 despite 24% more users, SparkToro finds
Continue reading »
Open web traffic drops 12% since 2022 despite 24% more users, SparkToro finds
Continue reading »
PPC Land
Open web traffic drops 12% since 2022 despite 24% more users, SparkToro finds
Visits per web user fell 29.2% by Q3 2026 on SparkToro's math, squeezing publishers. Is the cause apps, AI answers, a Covid baseline or a revised user count?
New post by PPC Land 🔥
Ströer's digital billboard sales gain 11% as paper posters drop 4.4%
Continue reading »
Ströer's digital billboard sales gain 11% as paper posters drop 4.4%
Continue reading »
PPC Land
Ströer's digital billboard sales gain 11% as paper posters drop 4.4%
Programmatic screen sales rose 21.1% after 45.0% in Q2, a slowdown for German DOOH buyers. Can Q4 orders, with the first from AI firms, hold the 2026 guidance?
New post by PPC Land 🔥
Alibaba wins waiver from giving shareholders guaranteed chip unit IPO shares
Continue reading »
Alibaba wins waiver from giving shareholders guaranteed chip unit IPO shares
Continue reading »
PPC Land
Alibaba wins waiver from giving shareholders guaranteed chip unit IPO shares
T-Head filed confidentially on September 11; Alibaba holders in New York and Hong Kong get no assured allocation. Offer size and Alibaba's final stake are open.
New post by PPC Land 🔥
ITV cuts £30m of Q4 spending as TV ad revenue heads for up to 10% fall
Continue reading »
ITV cuts £30m of Q4 spending as TV ad revenue heads for up to 10% fall
Continue reading »
PPC Land
ITV cuts £30m of Q4 spending as TV ad revenue heads for up to 10% fall
Analysts polled by ITV had expected Q4 ad revenue to slip 1.8%. ITVX hours rose 29%, but can digital growth offset the linear slide before Sky takes control?
New post by PPC Land 🔥
Google Ads Editor 2.14 turns on AI Max by default for new Search campaigns
Continue reading »
Google Ads Editor 2.14 turns on AI Max by default for new Search campaigns
Continue reading »
PPC Land
Google Ads Editor 2.14 turns on AI Max by default for new Search campaigns
Final URL expansion also starts switched on, and Shopping advertisers lose the local inventory toggle. Which of the 10 changes in the release will move budgets?
New post by PPC Land 🔥
Google Ads shows its first-party data uplift only when it tops 1%
Continue reading »
Google Ads shows its first-party data uplift only when it tops 1%
Continue reading »
PPC Land
Google Ads shows its first-party data uplift only when it tops 1%
Website conversion actions need 100 conversions in 14 days, and enhanced conversions for web is left out. What can a figure that Google computes itself prove?
New post by PPC Land 🔥
Retail investors in 10 European countries can bid for 80m Anthropic shares
Continue reading »
Retail investors in 10 European countries can bid for 80m Anthropic shares
Continue reading »
PPC Land
Retail investors in 10 European countries can bid for 80m Anthropic shares
Orders close November 18 at 4pm CET via apps such as Trade Republic and Revolut; savers in Italy, Belgium and Poland are left out. Who else can buy in, and how?