New post by PPC Land 🔥
Amazon's 16 benchmark recommendations never suggest cutting budgets
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Amazon's 16 benchmark recommendations never suggest cutting budgets
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PPC Land
Amazon's 16 benchmark recommendations never suggest cutting budgets
Brands with CPC or CPM below peer benchmarks are told to test higher bids, in 18 countries. Does a spend-weighted median really mean half of all peer brands?
New post by PPC Land 🔥
Agencies lose Amazon's legacy DVA fee setting after January 31, 2027
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Agencies lose Amazon's legacy DVA fee setting after January 31, 2027
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PPC Land
Agencies lose Amazon's legacy DVA fee setting after January 31, 2027
Five fee methods and four fee levels are in open beta for agencies on Amazon DVA, and Amazon does not bill them. Does a 3.5% budget fee take 3.5% of budget?
New post by PPC Land 🔥
Amazon adds FBA lead time estimates: a 5-day shipment may take 12 at peak
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Amazon adds FBA lead time estimates: a 5-day shipment may take 12 at peak
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PPC Land
Amazon adds FBA lead time estimates: a 5-day shipment may take 12 at peak
US sellers get an estimate on Manage Shipments of when most units turn Prime eligible, AWD and GWD transfers included. How accurate will the estimates be in Q4?
New post by PPC Land 🔥
Amazon advertisers will lose unmigrated reports on January 31, 2027
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Amazon advertisers will lose unmigrated reports on January 31, 2027
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PPC Land
Amazon advertisers will lose unmigrated reports on January 31, 2027
Sponsored ads and DVA advertisers face 10 report types that cannot migrate yet, with editing frozen December 17. What happens to reports with no destination?