Ideal Attention Time, xpln.ai's July metric, joins brand suitability checks on YouTube, Meta and TikTok. The promised results arrive without a single figure.

Exchange traffic ran 85% below normal for business users worldwide, then 19% above as queued mail landed. Why did the first fixes fail, and is it over yet?

Tens of thousands of Tinder users got data copies with categories missing or only summarised. Match Group will appeal; the full decision is still unpublished.

Only 8.8% of visits after an AI brand mention come from the AI itself, in data the IAB cites. Its new framework asks who chose the product and who can prove it.

An AI disclosure label is a visible notice telling viewers an ad or post was generated or materially altered by AI, now required by ad platforms and new laws.

Likeness detection is face-matching technology that scans uploads for AI-altered videos of an enrolled person, so that person can review them and seek removal.

An egregious violation is an ad policy breach serious enough that Google suspends the account on detection, with no warning, no strikes and rarely a way back.

Turn Google Ads automation decisions into proof of your AI skills by logging overrides, checks, and results that a Skillshop certificate can't show.

Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here's what changed and where the limits are.

Do you know which bots your CDN is blocking? Robots.txt is voluntary, and real enforcement may be happening without your SEO team knowing.

Public figure impersonation is an ad that poses as, or falsely implies backing from, a famous person to get money or data. Google suspends it without warning.

Celeb-bait is scam advertising that uses fake celebrity endorsements, often deepfakes, to push users to fraud sites. Platforms now fight it with face matching.

A chargeback is a forced reversal of a card payment, ordered by the cardholder's bank under network rules. Here is how disputes work, who pays and why fraud abuses it.

Disgorgement is a legal remedy forcing a wrongdoer to give up net profits from unlawful conduct, used by the SEC, courts and competition regulators in Europe.

Commitment procedure: the EU antitrust route in which a company under investigation offers binding remedies and the case closes with no fine or breach finding.

Featured Offer (Buy Box) is the Amazon offer the Add to Cart button buys from, chosen by algorithm among sellers of one product on price, delivery and service.

Signal loss is the shrinking supply of user-level data, such as cookies, device IDs and click IDs, that ad systems use to target and measure. Causes, disputes.

GCLID is the Google Click Identifier, a unique URL parameter Google Ads appends to each ad click so conversions and offline sales can be tied to that click.