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UK competition watchdog challenges Google's ad tech dominance
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UK competition watchdog challenges Google's ad tech dominance
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PPC Land
UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
New post by PPC Land 🔥
Google prepares to defend Ad Tech practices as DOJ trial begins
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Google prepares to defend Ad Tech practices as DOJ trial begins
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PPC Land
Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
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Belgian DPA imposes strict measures on Mediahuis for cookie consent violations
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Belgian DPA imposes strict measures on Mediahuis for cookie consent violations
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PPC Land
Belgian DPA imposes strict measures on Mediahuis for cookie consent violations
Privacy authority orders media company to revamp cookie banners, citing lack of clear opt-out and misleading designs
New post by PPC Land 🔥
Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta
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Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta
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PPC Land
Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta
IMY imposes fines totaling 45 million SEK on two pharmacy chains for improperly sharing customer data through Meta Pixel tool.
New post by PPC Land 🔥
EU: Google's Android Auto access denial may breach competition rules
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EU: Google's Android Auto access denial may breach competition rules
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PPC Land
EU: Google's Android Auto access denial may breach competition rules
AG Medina's opinion suggests Google's refusal to allow third-party access to Android Auto could violate EU competition laws.
New post by PPC Land 🔥
Google to sunset Enhanced CPC for search and display ads by March 2025
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Google to sunset Enhanced CPC for search and display ads by March 2025
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PPC Land
Google to sunset Enhanced CPC for search and display ads by March 2025
Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.
New post by PPC Land 🔥
Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%
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Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%
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PPC Land
Digital advertising spend in Australia hits $15.6 Billion, growing 9.7%
Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.
New post by Search Engine Journal 🔥
7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) via @sejournal, @olgazarr
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7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) via @sejournal, @olgazarr
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Search Engine Journal
7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them)
Avoid the common mistakes made by new independent SEO consultants. Learn from the experiences of others and set yourself up for success.
New post by Search Engine Journal 🔥
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention via @sejournal, @gregjarboe
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8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention via @sejournal, @gregjarboe
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Search Engine Journal
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Discover the shocking truth about TikTok videos: 8 out of 10 fail to capture attention and generate positive emotions, according to new research.
New post by Search Engine Journal 🔥
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern
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Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern
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Search Engine Journal
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
Reddit's VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.
New post by The WordStream Blog 🔥
Google Ad Grants: How to Maximize Google Ads for Nonprofits
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Google Ad Grants: How to Maximize Google Ads for Nonprofits
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WordStream
Google Ad Grants: How to Maximize Google Ads for Nonprofits | WordStream
Google Ads can be a huge success for nonprofits. Here's how to navigate the Google Ad Grants process and use Google Ads for nonprofits.
New post by Search Engine Journal 🔥
Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern
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Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern
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Search Engine Journal
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
New post by Jon Loomer Digital 🔥
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
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Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
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Jon Loomer Digital
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results...
New post by Search Engine Journal 🔥
Meta Announces Updates To Business Tools Affecting Advertisers via @sejournal, @MattGSouthern
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Meta Announces Updates To Business Tools Affecting Advertisers via @sejournal, @MattGSouthern
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Search Engine Journal
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
New post by Search Engine Journal 🔥
SEO In The Age Of AI: Build AI Best Practices via @sejournal, @BennyJamminS
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SEO In The Age Of AI: Build AI Best Practices via @sejournal, @BennyJamminS
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Search Engine Journal
SEO In The Age Of AI: Build AI Best Practices
Stay ahead of the curve with SEO in the age of AI. Discover how AI is transforming the digital marketing landscape and get expert advice on integrating AI into your strategy.
New post by Search Engine Journal 🔥
9 Tips To Optimize Crawl Budget For SEO via @sejournal, @ab80
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9 Tips To Optimize Crawl Budget For SEO via @sejournal, @ab80
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Search Engine Journal
9 Tips To Optimize Crawl Budget For SEO
How do you optimize your crawl budget? In this guide, discover the top tips to help make your website as crawlable as possible for SEO.