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DV360 enhances YouTube advertising with new planning features
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DV360 enhances YouTube advertising with new planning features
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PPC Land
DV360 enhances YouTube advertising with new planning features
Google introduces efficient reach line items, 30-second ads for YouTube Select, and phases out Digital Content Labels
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FTC launches operation AI Comply to combat deceptive AI claims and schemes
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FTC launches operation AI Comply to combat deceptive AI claims and schemes
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PPC Land
FTC launches operation AI Comply to combat deceptive AI claims and schemes
Federal Trade Commission announces crackdown on companies using AI hype or technology for unfair and deceptive practices.
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In-App ads drive higher customer engagement than social media
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In-App ads drive higher customer engagement than social media
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PPC Land
In-App ads drive higher customer engagement than social media
AppLovin's Consumer Mobile Trends 2024 report reveals in-app ads outperform social media in customer engagement and loyalty.
New post by Search Engine Journal 🔥
WordPress Gives WP Engine Users A Reprieve via @sejournal, @martinibuster
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WordPress Gives WP Engine Users A Reprieve via @sejournal, @martinibuster
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Search Engine Journal
WordPress Gives WP Engine Users A Reprieve
Matt Mullenweg temporarily unbans WP Engine in order to prevent further hardship to WordPress users unable to update their plugins and themes
New post by Moz 🔥
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
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Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
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Moz
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based…
New post by PPC Land 🔥
Google Analytics boosts Data Import features, fixes Attribution Bug in 2024
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Google Analytics boosts Data Import features, fixes Attribution Bug in 2024
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PPC Land
Google Analytics boosts Data Import features, fixes Attribution Bug in 2024
Learn about GA4's new multi-source data import, quota tracking, and session attribution fix in the latest September 2024 update.
New post by PPC Land 🔥
Google vs DOJ: Ad Tech trial wraps up, closing arguments set for November
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Google vs DOJ: Ad Tech trial wraps up, closing arguments set for November
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PPC Land
Google vs DOJ: Ad Tech trial wraps up, closing arguments set for November
DOJ vs Google ad tech trial ends after 3 weeks. Learn key arguments, testimonies, and what's next in this landmark antitrust case.
New post by PPC Land 🔥
Google Ads updates betting policy for Brazil: new rules from September 30
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Google Ads updates betting policy for Brazil: new rules from September 30
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PPC Land
Google Ads updates betting policy for Brazil: new rules from September 30
Google aligns ad policy with Brazil's new betting laws. Certification required for advertisers. Aggregators banned. Learn more.
New post by PPC Land 🔥
Equativ acquires Kamino Retail: boosting Retail Media capabilities globally
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Equativ acquires Kamino Retail: boosting Retail Media capabilities globally
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PPC Land
Equativ acquires Kamino Retail: boosting Retail Media capabilities globally
Equativ's strategic acquisition of Kamino Retail enhances its retail media offerings, targeting $166B market by 2025.
New post by Jon Loomer Digital 🔥
Should You Use the Same Pixel on Multiple Websites?
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Should You Use the Same Pixel on Multiple Websites?
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Jon Loomer Digital
Should You Use the Same Pixel on Multiple Websites?
If a business has multiple websites, should it use the same pixel on each one? It depends, and there are plenty of caveats.
New post by PPC Land 🔥
IAS and OpenX join forces to boost brand safety and ad quality measurement
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IAS and OpenX join forces to boost brand safety and ad quality measurement
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PPC Land
IAS and OpenX join forces to boost brand safety and ad quality measurement
AI-powered solutions aim to improve advertiser confidence and publisher yield in digital advertising ecosystem.
New post by PPC Land 🔥
Cloudflare reinforces Free Tier commitment with 15 new features announcement
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Cloudflare reinforces Free Tier commitment with 15 new features announcement
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PPC Land
Cloudflare reinforces Free Tier commitment with 15 new features announcement
Cloudflare reaffirms its dedication to free services on its 14th anniversary, unveiling 15 new features for free tier users.
New post by PPC Land 🔥
Google Analytics introduces Data Layer Tutorial for enhanced web tracking
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Google Analytics introduces Data Layer Tutorial for enhanced web tracking
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PPC Land
Google Analytics introduces Data Layer Tutorial for enhanced web tracking
New video tutorial explains data layer implementation in Google Tag Manager and gag.js for improved website tracking and tag management.
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W3C elects new board of directors: 7 leaders shaping the web's future
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W3C elects new board of directors: 7 leaders shaping the web's future
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PPC Land
W3C elects new board of directors: 7 leaders shaping the web's future
W3C members have chosen 7 directors to guide web standards for the next 2 years, marking a crucial phase in the consortium's evolution as an independent entity.
New post by PPC Land 🔥
Google introduces new search features for South African users
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Google introduces new search features for South African users
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PPC Land
Google introduces new search features for South African users
Google rolls out visual badges and refinement chips to improve discoverability of local platforms in South Africa's travel and shopping sectors.
New post by PPC Land 🔥
Safari 18.0: New features enhance web browsing across Apple devices
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Safari 18.0: New features enhance web browsing across Apple devices
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PPC Land
Safari 18.0: New features enhance web browsing across Apple devices
Apple's latest Safari update introduces Distraction Control, Video Viewer, WebXR support, and improved web apps for enhanced browsing.
New post by PPC Land 🔥
Adobe Experience Cloud enhances AI Content optimization for marketers
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Adobe Experience Cloud enhances AI Content optimization for marketers
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PPC Land
Adobe Experience Cloud enhances AI Content optimization for marketers
New Adobe tools measure and personalize AI-generated marketing content, boosting ROI through real-time experimentation and insights.
New post by PPC Land 🔥
IAS expands YouTube Brand Safety to include misinformation measurement
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IAS expands YouTube Brand Safety to include misinformation measurement
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PPC Land
IAS expands YouTube Brand Safety to include misinformation measurement
Integral Ad Science enhances Total Media Quality for YouTube, offering advertisers expanded misinformation reporting capabilities.