Take your PPC campaign to the next level with advanced ad targeting strategies. Learn how to reach your target audience on platforms like Google Ads and Microsoft Ads.

To maximize budget, you need to focus on more than ad copy and targeting – your Google Ads account structure plays a critical role in advertising efficiency.

Learn how to optimize your videos for better ranking on YouTube. Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

Google removes sitelinks search box documentation, marking full deprecation of the legacy search feature.

ChatGPT Search misattributes news content, Columbia study finds, raising concerns for publisher visibility.

Automattic's update to the WP Engine Tracker site intensifies Mullenweg's self-described "nuclear war" against managed web host WP Engine

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.

Instagram introduces significant messaging updates including location sharing, customizable nicknames, and hundreds of new stickers for enhanced communication.

Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.

Google details significant modifications to its search services in Europe, including new comparison tools and removal of features, to comply with DMA regulations.

Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.

Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.

Google Chromium documentation explains what the Chrome Site Engagement Metrics are and what they are used for

Google AI Overviews generally stabilized in October in November but granular travel queries surged by 700%

IAB Australia reports significant growth in online advertising revenue for Q3 2024, with video spending leading the surge due to Olympics coverage.

FuboTV expands its streaming service with 18 new NBCUniversal FAST channels, including sports, news, and Latino content.

Meta is rolling out a Facebook conversion location, in addition to Instagram, for Traffic campaigns. Here's how it works...

European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.

FOX News Channel achieves unprecedented 62% cable news audience share in November, while competitor viewership drops sharply post-election.

Meta details DSA compliance data showing 90% audit success rate across Facebook and Instagram with 529.7M EU users.