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Mediavine reduces in-content ad density by 54 percent in latest platform update
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Mediavine reduces in-content ad density by 54 percent in latest platform update
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Mediavine reduces in-content ad density by 54 percent in latest platform update
Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.
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Google clarifies site reputation abuse policy with expanded guidelines
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Google clarifies site reputation abuse policy with expanded guidelines
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Google clarifies site reputation abuse policy with expanded guidelines
Google enhances its site reputation abuse policy with detailed FAQs addressing third-party content usage and manual action remedies.
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Federal appeals court upholds TikTok divestiture law, raising January ban possibility
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Federal appeals court upholds TikTok divestiture law, raising January ban possibility
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Federal appeals court upholds TikTok divestiture law, raising January ban possibility
Court affirms constitutionality of law requiring ByteDance to sell TikTok or face US ban, impacting 170 million American users
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Life event consumer study shows shifting brand engagement patterns
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Life event consumer study shows shifting brand engagement patterns
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Life event consumer study shows shifting brand engagement patterns
New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.
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Amazon debuts data streaming service for advertising metrics optimization
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Amazon debuts data streaming service for advertising metrics optimization
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Amazon debuts data streaming service for advertising metrics optimization
New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.
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Google deepens AI focus while facing antitrust scrutiny, CEO says at DealBook Summit
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Google deepens AI focus while facing antitrust scrutiny, CEO says at DealBook Summit
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Google deepens AI focus while facing antitrust scrutiny, CEO says at DealBook Summit
Tech giant's chief discusses competitive landscape and regulatory challenges amid rapid technological change.
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Opera advertising arm receives top industry certification for security standards
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Opera advertising arm receives top industry certification for security standards
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Opera advertising arm receives top industry certification for security standards
Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.
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Return policies cost retailers $890 billion in 2024 as consumer habits shift
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Return policies cost retailers $890 billion in 2024 as consumer habits shift
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Return policies cost retailers $890 billion in 2024 as consumer habits shift
NRF report reveals record-high returns impacting retail, with younger shoppers driving new return behaviors and retailers adapting policies.
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Google details comprehensive web crawling process in new technical document
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Google details comprehensive web crawling process in new technical document
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Google details comprehensive web crawling process in new technical document
New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.
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Court orders OpenAI to disclose employees' social media messages in copyright case
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Court orders OpenAI to disclose employees' social media messages in copyright case
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Court orders OpenAI to disclose employees' social media messages in copyright case
Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.
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Acast expands creative capabilities with Wonder Media Network acquisition
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Acast expands creative capabilities with Wonder Media Network acquisition
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Acast expands creative capabilities with Wonder Media Network acquisition
Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.
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Rome expands public transport with 9,600 new digital bus shelters
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Rome expands public transport with 9,600 new digital bus shelters
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Rome expands public transport with 9,600 new digital bus shelters
Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.
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Outbrain secures shareholder approval for $1 billion Teads acquisition deal
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Outbrain secures shareholder approval for $1 billion Teads acquisition deal
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Outbrain secures shareholder approval for $1 billion Teads acquisition deal
Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.
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Nielsen integrates TikTok data into cross-media measurement system for advertisers
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Nielsen integrates TikTok data into cross-media measurement system for advertisers
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Nielsen integrates TikTok data into cross-media measurement system for advertisers
Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
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Google bid manager API expands reach data inclusion with new confidence filter
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Google bid manager API expands reach data inclusion with new confidence filter
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Google bid manager API expands reach data inclusion with new confidence filter
Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.
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Experian acquires Audigent to boost data capabilities in advertising ecosystem
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Experian acquires Audigent to boost data capabilities in advertising ecosystem
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Experian acquires Audigent to boost data capabilities in advertising ecosystem
Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.
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Looker Studio expands natural language capabilities with Gemini integration
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Looker Studio expands natural language capabilities with Gemini integration
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Looker Studio expands natural language capabilities with Gemini integration
Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features
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Taiwan designates Google as regulated online advertising platform under anti-fraud law
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Taiwan designates Google as regulated online advertising platform under anti-fraud law
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Taiwan designates Google as regulated online advertising platform under anti-fraud law
Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.
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Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods
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Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods
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PPC Land
Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods
Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.