The art of PPC. is about how data provides the foundation and direction, while creativity builds the necessary emotional connection and compelling narrative.

Major acquisition consolidates digital out-of-home content management capabilities with T-Mobile's data infrastructure.

WebLLM and new browser APIs enable offline-capable chatbots that keep sensitive data on users' devices while maintaining functionality.

State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.

Marketers and online businesses are in uncertain times due to platform, distribution, and AI-related instability. Here's how to address it...

New integration combines advertising metrics with user behavior tracking for detailed campaign insights.

WordPress co-founder says lawsuits may last for years and end with the closure of WordPress

Winning enterprise SEO clients isn’t just about technical brilliance. When you speak the language of enterprise SEO, you waste less time and win more.

Learn how you can overcome the three key challenges of YouTube content.

A LinkedIn Ads audit can help you make sure your campaigns are set up and running correctly. Get easy steps to complete your LinkedIn Ads audit here.

You probably know that you need to declare the Beneficiary and Payer of ads in the EU. Well, now this is required in Taiwan, too...

Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics.

Legal advisory details new requirements and restrictions for artificial intelligence systems in medical settings.

New research shows licensing restrictions on AI models face significant legal hurdles, casting doubt on tech firms' control.

Google retires Web Vitals extension, integrates Core Web Vitals monitoring into DevTools' Performance panel

Major media companies join Comcast's Universal Ads platform to simplify premium video advertising for marketers of all sizes.

UK's CMA to assess Google Search market power and potential new rules under Digital Markets Act as search advertising hits £15bn.

Federal commission calls for new measures to address market dominance and opinion-shaping influence of tech platforms.

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