New platform features aim to address data loss and targeting challenges in programmatic advertising, with focus on SSP-level solutions.

Recent policy changes consolidate Google's advertising protections for children and teens, affecting advertisers starting January 2025.

Meta's collaboration with Indian auto dealers surpasses targets as digital tools drive 32% boost in lead generation efficiency.

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

Insights into Valentine's Day shopping patterns, regional preferences, and emerging trends in 2024.

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

TCL and PubMatic collaborate to improve ad targeting and efficiency in live sports streaming.

Now that Meta is making the switch from third-party fact-checking to Community Notes, the question was whether this would apply to ads...

Meta introduces a new option to link WhatsApp to its accounts center, enabling cross-posting and single sign-on.

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

Meta announces the removal of detailed targeting exclusions, impacting ad campaigns and audience controls.

Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.

Meta starts testing ads on Threads, targeting 300 million monthly active users by extending existing campaigns.

OpenAI releases ChatGPT Tasks in beta, enabling automated scheduling of prompts for Plus, Pro and Team plan users.

New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.

Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.

New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.