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EU-US data deal faces uncertainty as Trump administration takes action
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EU-US data deal faces uncertainty as Trump administration takes action
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PPC Land
EU-US data deal faces uncertainty as Trump administration takes action
The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..
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Google's updated search quality guidelines add 11 pages about spam policies
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Google's updated search quality guidelines add 11 pages about spam policies
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PPC Land
Google's updated search quality guidelines add 11 pages about spam policies
Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.
New post by PPC Land 🔥
UK data watchdog allows 'consent or pay' model for online publishers
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UK data watchdog allows 'consent or pay' model for online publishers
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PPC Land
UK data watchdog allows 'consent or pay' model for online publishers
ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.
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Netflix raises prices amid strong profits, low cancellation rates
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Netflix raises prices amid strong profits, low cancellation rates
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PPC Land
Netflix raises prices amid strong profits, low cancellation rates
Analysis shows Netflix's fourth price increase since 2019 comes as viewing hours and profits surge, despite subscriber concerns.
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First-party data becomes crucial for business growth in 2025
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First-party data becomes crucial for business growth in 2025
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PPC Land
First-party data becomes crucial for business growth in 2025
New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.
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Study reveals optimal CTV and linear TV investment balance for 2025
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Study reveals optimal CTV and linear TV investment balance for 2025
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PPC Land
Study reveals optimal CTV and linear TV investment balance for 2025
New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
New post by PPC Land 🔥
Minnesota court rejects expert testimony tainted by AI-generated citations
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Minnesota court rejects expert testimony tainted by AI-generated citations
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PPC Land
Minnesota court rejects expert testimony tainted by AI-generated citations
Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.
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Ai and digital channels emerge as top priorities in 2025 advertising outlook
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Ai and digital channels emerge as top priorities in 2025 advertising outlook
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PPC Land
Ai and digital channels emerge as top priorities in 2025 advertising outlook
Latest report reveals 68% of marketers increasing social media spend while generative AI surpasses CTV as leading consumer trend.
New post by Search Engine Journal 🔥
Google Updates Search Quality Rater Guidelines: What To Know via @sejournal, @MattGSouthern
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Google Updates Search Quality Rater Guidelines: What To Know via @sejournal, @MattGSouthern
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Search Engine Journal
Google Updates Search Quality Rater Guidelines: What To Know
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types.
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Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
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Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
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Search Engine Journal
Smart Bidding In Google Ads: In-Depth Guide
Master Smart Bidding in Google Ads with this up-to-date guide. Learn strategies, avoid pitfalls, and optimize campaigns for better PPC performance.
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Should You Still Use WordPress? via @sejournal, @alexmoss
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Should You Still Use WordPress? via @sejournal, @alexmoss
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Search Engine Journal
Should You Still Use WordPress?
Last year was an interesting year for the CMS. WordPress Veteran Alex Moss discusses whether you should still use it or not. Spoiler: YES!
New post by Search Engine Journal 🔥
DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern
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DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern
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Search Engine Journal
DeepSeek-R1: The Open-Source AI Challenging ChatGPT
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking.