New post by PPC Land 🔥
First-party data becomes crucial for business growth in 2025
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First-party data becomes crucial for business growth in 2025
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PPC Land
First-party data becomes crucial for business growth in 2025
New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.
New post by PPC Land 🔥
Study reveals optimal CTV and linear TV investment balance for 2025
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Study reveals optimal CTV and linear TV investment balance for 2025
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PPC Land
Study reveals optimal CTV and linear TV investment balance for 2025
New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.
New post by PPC Land 🔥
Minnesota court rejects expert testimony tainted by AI-generated citations
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Minnesota court rejects expert testimony tainted by AI-generated citations
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PPC Land
Minnesota court rejects expert testimony tainted by AI-generated citations
Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.
New post by PPC Land 🔥
Ai and digital channels emerge as top priorities in 2025 advertising outlook
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Ai and digital channels emerge as top priorities in 2025 advertising outlook
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PPC Land
Ai and digital channels emerge as top priorities in 2025 advertising outlook
Latest report reveals 68% of marketers increasing social media spend while generative AI surpasses CTV as leading consumer trend.
New post by Search Engine Journal 🔥
Google Updates Search Quality Rater Guidelines: What To Know via @sejournal, @MattGSouthern
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Google Updates Search Quality Rater Guidelines: What To Know via @sejournal, @MattGSouthern
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Search Engine Journal
Google Updates Search Quality Rater Guidelines: What To Know
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types.
New post by Search Engine Journal 🔥
Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
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Smart Bidding In Google Ads: In-Depth Guide via @sejournal, @brookeosmundson
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Search Engine Journal
Smart Bidding In Google Ads: In-Depth Guide
Master Smart Bidding in Google Ads with this up-to-date guide. Learn strategies, avoid pitfalls, and optimize campaigns for better PPC performance.
New post by Search Engine Journal 🔥
Should You Still Use WordPress? via @sejournal, @alexmoss
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Should You Still Use WordPress? via @sejournal, @alexmoss
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Search Engine Journal
Should You Still Use WordPress?
Last year was an interesting year for the CMS. WordPress Veteran Alex Moss discusses whether you should still use it or not. Spoiler: YES!
New post by Search Engine Journal 🔥
DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern
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DeepSeek-R1: The Open-Source AI Challenging ChatGPT via @sejournal, @MattGSouthern
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Search Engine Journal
DeepSeek-R1: The Open-Source AI Challenging ChatGPT
DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking.
New post by Jon Loomer Digital 🔥
How to Uncover the Truth Behind Conversion Results
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How to Uncover the Truth Behind Conversion Results
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Jon Loomer Digital
How to Uncover the Truth Behind Conversion Results
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.
New post by Search Engine Journal 🔥
How YouTube’s Recommendation System Works In 2025 via @sejournal, @MattGSouthern
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How YouTube’s Recommendation System Works In 2025 via @sejournal, @MattGSouthern
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Search Engine Journal
How YouTube’s Recommendation System Works In 2025
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.
New post by PPC Land 🔥
Video marketing in B2B generates highest ROI through short-form content
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Video marketing in B2B generates highest ROI through short-form content
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PPC Land
Video marketing in B2B generates highest ROI through short-form content
Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.
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Spotify and UMG unveil landmark deal to boost music streaming monetization
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Spotify and UMG unveil landmark deal to boost music streaming monetization
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PPC Land
Spotify and UMG unveil landmark deal to boost music streaming monetization
New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.
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New IAB playbook explores ethical generative AI adoption in advertising industry
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New IAB playbook explores ethical generative AI adoption in advertising industry
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PPC Land
New IAB playbook explores ethical generative AI adoption in advertising industry
Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.
New post by PPC Land 🔥
HTML5 validator tool for Campaign Manager to be deprecated in April 2025
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HTML5 validator tool for Campaign Manager to be deprecated in April 2025
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PPC Land
HTML5 validator tool for Campaign Manager to be deprecated in April 2025
Analysis of Google's announcement to end the popular Html5 validator tool used by creative developers and agencies.