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YouTube Dominates TV Streaming: New Opportunities For Marketers via @sejournal, @MattGSouthern
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YouTube Dominates TV Streaming: New Opportunities For Marketers via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Viewing Shifts from Mobile to TV Screens in US
YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.
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Global ad tech firm Equativ enters Japan's $289 billion digital market
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Global ad tech firm Equativ enters Japan's $289 billion digital market
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PPC Land
Global ad tech firm Equativ enters Japan's $289 billion digital market
Equativ expands APAC presence in Japan, bringing programmatic solutions to world's fourth-largest digital ad market.
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Google I/O 2025 returns to showcase latest technology developments
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Google I/O 2025 returns to showcase latest technology developments
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PPC Land
Google I/O 2025 returns to showcase latest technology developments
Annual developer conference will stream live May 20-21, featuring AI models, Android updates, and cloud technologies.
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Study reveals complex shift in workplace critical thinking due to AI tools
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Study reveals complex shift in workplace critical thinking due to AI tools
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PPC Land
Study reveals complex shift in workplace critical thinking due to AI tools
Research shows dual impact of AI tools on knowledge workers: decreased cognitive effort but risk of reduced engagement.
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News Corp reports The Sun's online traffic halved as digital shifts impact publishers
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News Corp reports The Sun's online traffic halved as digital shifts impact publishers
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PPC Land
News Corp reports The Sun's online traffic halved as digital shifts impact publishers
News Corp Q2 2025 results reveal The Sun's global online audience dropped to 70M monthly users amid platform changes.
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JCDecaux launches programmatic digital advertising at Dubai airport
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JCDecaux launches programmatic digital advertising at Dubai airport
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PPC Land
JCDecaux launches programmatic digital advertising at Dubai airport
News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.
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These 3 countries dominate Netflix speeds while US providers lag behind
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These 3 countries dominate Netflix speeds while US providers lag behind
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PPC Land
These 3 countries dominate Netflix speeds while US providers lag behind
Latest streaming data reveals surprising gaps between global regions, with unexpected leaders topping worldwide rankings.
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Surprising Review Stats To Feed Your Local Strategy [Study]
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Surprising Review Stats To Feed Your Local Strategy [Study]
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Search Engine Journal
Surprising Review Stats To Feed Your Local Strategy [Study]
This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner responses in customer service.
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Layering Success: How To Target High-Intent Users In Google Ads via @sejournal, @LisaRocksSEM
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Layering Success: How To Target High-Intent Users In Google Ads via @sejournal, @LisaRocksSEM
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Search Engine Journal
Layering Success: How To Target High-Intent Users In Google Ads
Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.
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Pinterest reveals key marketing moments and search trends for 2025
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Pinterest reveals key marketing moments and search trends for 2025
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PPC Land
Pinterest reveals key marketing moments and search trends for 2025
Analysis of Pinterest's 2025 marketing calendar shows distinct seasonal patterns in user behavior and planning cycles.
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Google search dominates Q4 2024 with 90.8% market share, Cloudflare reports
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Google search dominates Q4 2024 with 90.8% market share, Cloudflare reports
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PPC Land
Google search dominates Q4 2024 with 90.8% market share, Cloudflare reports
Latest data shows Google's continued market leadership, while Bing and Yandex compete for second place in global search rankings.
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YouTube's search traffic accounts for less than 1% of total views
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YouTube's search traffic accounts for less than 1% of total views
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PPC Land
YouTube's search traffic accounts for less than 1% of total views
New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
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Ad Creative ID Framework gains support from major ad registries
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Ad Creative ID Framework gains support from major ad registries
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PPC Land
Ad Creative ID Framework gains support from major ad registries
IAB's unified ad tracking system sees adoption from key industry players across Europe and United States.