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Microsoft bets big on $2M sweepstakes to drive mobile adoption
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Microsoft bets big on $2M sweepstakes to drive mobile adoption
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PPC Land
Microsoft bets big on $2M sweepstakes to drive mobile adoption
Tech giant dangles million-dollar prize to boost Bing usage.
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Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments
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Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments
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PPC Land
Apple's App Tracking Transparency: A Deep Dive into the €150M Fine and Recent Developments
French regulators rule Apple's ATT framework created unfair competition by imposing asymmetric consent mechanisms disadvantaging smaller publishers.
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Apple rebrands Search Ads business as 'Apple Ads' amid expansion
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Apple rebrands Search Ads business as 'Apple Ads' amid expansion
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PPC Land
Apple rebrands Search Ads business as 'Apple Ads' amid expansion
Advertising business name change signals broader ambitions beyond App Store search listings, coming shortly after €150M antitrust fine.
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Netflix set to double ad revenue in 2025 after major tech rollout
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Netflix set to double ad revenue in 2025 after major tech rollout
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PPC Land
Netflix set to double ad revenue in 2025 after major tech rollout
Netflix's proprietary ad platform launch signals aggressive move into $240B global video advertising market as streaming wars intensify.
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Snap unveils AI Lenses for advertisers, promising increased engagement
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Snap unveils AI Lenses for advertisers, promising increased engagement
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PPC Land
Snap unveils AI Lenses for advertisers, promising increased engagement
Generative AI technology now enables personalized user experiences with brand integration.
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Safari's text-wrap: pretty brings superior web typography
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Safari's text-wrap: pretty brings superior web typography
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PPC Land
Safari's text-wrap: pretty brings superior web typography
Comprehensive implementation surpasses Chrome in typographic refinement for websites.
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Celtra obtains Amazon Ads certification for creative platform
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Celtra obtains Amazon Ads certification for creative platform
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PPC Land
Celtra obtains Amazon Ads certification for creative platform
Integration allows seamless deployment of creative assets across Amazon DSP, streamlining campaign workflow for advertisers.
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Digital ad revenue hits $259B with unexpected mid-tier growth
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Digital ad revenue hits $259B with unexpected mid-tier growth
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PPC Land
Digital ad revenue hits $259B with unexpected mid-tier growth
Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.
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CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
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CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
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PPC Land
CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.
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Microsoft unveils merchant program for Copilot shopping integration
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Microsoft unveils merchant program for Copilot shopping integration
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PPC Land
Microsoft unveils merchant program for Copilot shopping integration
A centralized AI-powered shopping platform connecting retailers with customers through personalized recommendations
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EU's attempt to fix GDPR enforcement backfires spectacularly
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EU's attempt to fix GDPR enforcement backfires spectacularly
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PPC Land
EU's attempt to fix GDPR enforcement backfires spectacularly
How a well-intentioned regulation became a bureaucratic nightmare.
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How web standards shape the internet's governing framework
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How web standards shape the internet's governing framework
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PPC Land
How web standards shape the internet's governing framework
A behind-the-scenes look at the consensus-driven process that ensures web reliability.