SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing.

Google provides enhanced transparency for advertisers regarding account suspensions.

Sports betting advertising expansion marks significant policy shift for premium ad space.

Tech giants race to capture commerce interactions through AI assistants.

Google Ads shared budgets let you share a budget across multiple campaigns within a Google Ads account. Find out when to use them and how to set them up.

How retailers are joining the advertising technology landscape.

Sports media powerhouse expands audio advertising reach through new partnership with independent podcast company, creating major opportunity for advertisers.

Western Union enhances advertising reach to multicultural audiences through strategic partnership.

Enhanced capabilities for Demand Gen campaigns and Local Services feedback headline update.

Better visibility for advertisers at the bottom of search pages.

Creators platform adds major network partnerships and new features as it continues growth beyond individual creators.

The antitrust battle between Google and the Department of Justice enters a critical phase, with hearing scheduled next week to determine remedies that could alter America's digital landscape.

An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?

How competition enforcement secretly advances environmental and equality goals without most people realizing it.

How a small group of digital goliaths dominate search results as Google restricts publisher customization.

Court's decision opens path to major industry restructuring, potentially ending Google's dominance in digital advertising markets.

Unexpected responses in Google's AI Overviews may show how the ranking algorithm interprets user queries and selects answers

In AI search, short-term hacks are not sustainable. Instead, follow this proven model that builds a ladder of citations to increase your visibility.

I now have Incremental Attribution in one of my ad accounts, and you might too. Here are some new details about how it works...

Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it.