Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.

Research on AI persuasiveness denounced by Reddit moderators for ethics breaches involving alleged impersonation of sexual assault survivors

Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.

XML sitemap date manipulation won't improve SEO, says Google's John Mueller. Learn why this common tactic wastes resources and what to do instead.

Google updated the Googlebot-News documentation to remove a claim that mistakenly misrepresented its effect on the Google News tab

Explore the role of AI in PPC and learn how it helps with ad campaign optimization and analytics, yet underperforms in strategic decisions and creativity.

Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively.

Google Discover desktop data was briefly accessible in Search Console. Though no longer available, the data provides insights ahead of the full rollout.

Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims.

You now have the ability to influence both AI-generated text and images to be more consistent with your company branding. Here's how...

Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google.

Kokai platform now enables direct audio ad production through creative services partnership.

New dashboard and measurement tools aim to boost developer understanding of user experience.

Google's John Mueller answers a question about whether using the same anchor text sitewide dilutes the impact

PayPal expands advertising business with new platform leveraging purchase behavior across merchants.

GoDaddy launches Agency Program, providing high-intent leads for freelancers and digital agencies

Social media platform's advertising growth slows as company scraps Q2 guidance amid economic turbulence.

Streaming giant introduces advanced advertising solutions while reaching 268 million subscribers, but market reacts cautiously to Q2 projections.

Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.

SEO legend Todd Friesen names seven fundamentals essential for winning in AI Search, saying there’s no need to overcomplicate it