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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search via @sejournal, @martinibuster
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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search via @sejournal, @martinibuster
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Search Engine Journal
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
A respected search marketer challenges claims that Google's AI search requires complex strategies.
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Social Media As A Customer Service Tool: Trends And Best Practices via @sejournal, @rio_seo
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Social Media As A Customer Service Tool: Trends And Best Practices via @sejournal, @rio_seo
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Search Engine Journal
Social Media As A Customer Service Tool: Trends And Best Practices
Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right.
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Newly Released Data Shows Desktop AI Search Referrals Dominate via @sejournal, @martinibuster
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Newly Released Data Shows Desktop AI Search Referrals Dominate via @sejournal, @martinibuster
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Search Engine Journal
Newly Released Data Shows Desktop AI Search Referrals Dominate
Newly released data shows that Perplexity, Bing, and Gemini all send over 90% of their traffic referrals from desktop users.
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Google’s Update To Recipe Structured Data Confirms A Ranking Criteria via @sejournal, @martinibuster
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Google’s Update To Recipe Structured Data Confirms A Ranking Criteria via @sejournal, @martinibuster
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Search Engine Journal
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
Google's update to the Recipe Schema documentation adds clearer guidance about how images affect rich results and organic text results.
New post by PPC Land 🔥
Meta halts covert Android tracking following research disclosure
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Meta halts covert Android tracking following research disclosure
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PPC Land
Meta halts covert Android tracking following research disclosure
Researchers uncover method allowing Facebook and Instagram apps to link browsing history with user identities through localhost connections.
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FTC targets media rating companies in sweeping industry probe
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FTC targets media rating companies in sweeping industry probe
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PPC Land
FTC targets media rating companies in sweeping industry probe
The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure.
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FTX debtors sue marketing executive for millions in clawback lawsuit
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FTX debtors sue marketing executive for millions in clawback lawsuit
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PPC Land
FTX debtors sue marketing executive for millions in clawback lawsuit
The bankruptcy estate claims Neil Patel and his companies received over $30 million for duplicative and substandard marketing services during the cryptocurrency exchange's final months.
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Apple study exposes fundamental limits in AI reasoning models through puzzle tests
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Apple study exposes fundamental limits in AI reasoning models through puzzle tests
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PPC Land
Apple study exposes fundamental limits in AI reasoning models through puzzle tests
Apple researchers challenge AI reasoning claims with systematic puzzle evaluation showing complete performance collapse.
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Google introduces tag gateway to improve ad tracking accuracy
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Google introduces tag gateway to improve ad tracking accuracy
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PPC Land
Google introduces tag gateway to improve ad tracking accuracy
Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.
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Magnite partners with Anoki to enable scene-level targeting in CTV
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Magnite partners with Anoki to enable scene-level targeting in CTV
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PPC Land
Magnite partners with Anoki to enable scene-level targeting in CTV
Multimodal AI platform integration marks first implementation of ContextIQ technology by supply-side platform.
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Adobe study reveals consumers abandon brands lacking personalization
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Adobe study reveals consumers abandon brands lacking personalization
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PPC Land
Adobe study reveals consumers abandon brands lacking personalization
New research shows 71% reject misleading campaigns while demanding short-form content.
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Dutch regulator publishes responses on human oversight in AI decision-making
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Dutch regulator publishes responses on human oversight in AI decision-making
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PPC Land
Dutch regulator publishes responses on human oversight in AI decision-making
Dutch data authority releases feedback summary from consultation on meaningful human intervention requirements, revealing complex implementation challenges across organizations.
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Google sets $75 billion AI spending plan amid search monopoly challenges
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Google sets $75 billion AI spending plan amid search monopoly challenges
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PPC Land
Google sets $75 billion AI spending plan amid search monopoly challenges
Tech giant reveals massive infrastructure investment while facing antitrust battles and generative AI competition concerns.
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Google CEO addresses AI doom scenarios with "self-modulating" safety theory
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Google CEO addresses AI doom scenarios with "self-modulating" safety theory
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PPC Land
Google CEO addresses AI doom scenarios with "self-modulating" safety theory
Sundar Pichai believes humanity's coordination response creates protective feedback loop against catastrophic AI risks.
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Industry adopts programmatic curation standards after IAB framework gains traction
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Industry adopts programmatic curation standards after IAB framework gains traction
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PPC Land
Industry adopts programmatic curation standards after IAB framework gains traction
IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.
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ID5 partners with Future Today for CTV advertising addressability
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ID5 partners with Future Today for CTV advertising addressability
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PPC Land
ID5 partners with Future Today for CTV advertising addressability
Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.
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Stockholm court upholds Spotify's €5.4 million fine for data transparency failures
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Stockholm court upholds Spotify's €5.4 million fine for data transparency failures
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PPC Land
Stockholm court upholds Spotify's €5.4 million fine for data transparency failures
Swedish appeals court confirms music streamer violated GDPR transparency requirements in 58 million kronor penalty.
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New book exposes Google's advertising market dominance strategies
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New book exposes Google's advertising market dominance strategies
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PPC Land
New book exposes Google's advertising market dominance strategies
Former ad executive reveals how tech giant systematically controlled digital advertising through acquisitions and manipulation tactics.