OpenAI implements additional tracking codes to help marketers measure traffic from AI search interface.

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

PayPal introduces interactive advertising format enabling direct purchases without leaving content.

Fix poor-performing Google Ads by following these steps, like checking conversion tracking, evaluating targeting, adjusting bid strategies, and more.

OpenAI enhances ChatGPT search with smarter responses, improved conversational context handling, and image search.

Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities.

Google updates documents to show that it now includes AI Mode traffic in Search Console Performance reports

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

Rotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.

Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.

Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.

Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

Amazon announces expanded Prime Day schedule with new themed daily deals and celebrity partnerships running July 8-11.

Google’s Performance Max (PMax) campaign type is still not as well understood as it needs to be. Here are best practices to boost results with performance max