Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

Rotterdam District Court upholds Dutch regulator's ruling that Apple abused dominant position by imposing unfair payment conditions on dating app providers.

Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.

Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Despite representing 0.5% of traffic, AI search drives 12.1% of signups with superior quality metrics.

Google introduces Target CPC bidding strategy for Demand Gen campaigns without official announcement, enabling click-based optimization across visual advertising surfaces.

Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

Amazon announces expanded Prime Day schedule with new themed daily deals and celebrity partnerships running July 8-11.

Google’s Performance Max (PMax) campaign type is still not as well understood as it needs to be. Here are best practices to boost results with performance max

YouTube creators provide direct access to engaged audiences for brands, driving influence and delivering business results. At Cannes Lions 2025, we announced open call, …

In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better results.

A 360-degree view on how AI changes search, how you should adjust, and what new metrics you should measure.

Meta updated requirements for Value optimization to account for custom events and non-purchase standard events. Here's what you need to know.

Pick your favorite type of interactive content from this list and use it to capture your audiences' attention and engagement.

The Trade Desk integrates Rembrand's spatially-aware AI technology for Virtual Product Ads within its Kokai platform.

MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.

Partnership announced June 12 brings artificial intelligence to iconic brand portfolio including Barbie and Hot Wheels.