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Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern
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Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern
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Search Engine Journal
Google Warns Against Relying On SEO Audit Tool Scores
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
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AppLovin posts 68% revenue growth in third quarter as AI platform gains
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AppLovin posts 68% revenue growth in third quarter as AI platform gains
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PPC Land
AppLovin posts 68% revenue growth in third quarter as AI platform gains
AppLovin reports $1.4 billion quarterly revenue fueled by gaming advertising model improvements and self-service platform launch.
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Spotify surpasses 700 million users with €582M operating income in Q3
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Spotify surpasses 700 million users with €582M operating income in Q3
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PPC Land
Spotify surpasses 700 million users with €582M operating income in Q3
Spotify Q3 2025 earnings revealed 713 million users, 281 million subscribers, and €4.3 billion revenue, but ad-supported revenue declined 6% year-over-year to €446 million.
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JCDecaux returns to Barcelona with 10-year street furniture contract
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JCDecaux returns to Barcelona with 10-year street furniture contract
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PPC Land
JCDecaux returns to Barcelona with 10-year street furniture contract
JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.
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Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster
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Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster
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Search Engine Journal
Google’s Preferred Sources Tool Is Jammed With Spam
Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites?
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25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
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25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
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Search Engine Journal
25 Years Of Google Ads: Was It Better Then Or Now?
Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.
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Macy's integrates Amazon's retail advertising technology for sponsored products
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Macy's integrates Amazon's retail advertising technology for sponsored products
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PPC Land
Macy's integrates Amazon's retail advertising technology for sponsored products
Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.
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Google intensifies OpenAI competition with 18-month Gemini Pro offer in India
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Google intensifies OpenAI competition with 18-month Gemini Pro offer in India
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PPC Land
Google intensifies OpenAI competition with 18-month Gemini Pro offer in India
Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.
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Google releases guidance on effective technical SEO audit methodology
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Google releases guidance on effective technical SEO audit methodology
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PPC Land
Google releases guidance on effective technical SEO audit methodology
Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.
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Google expands no-code AI app builder Opal to 160+ countries
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Google expands no-code AI app builder Opal to 160+ countries
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PPC Land
Google expands no-code AI app builder Opal to 160+ countries
Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.
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X iOS update disables JavaScript during link prefetch, generating artificial traffic
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X iOS update disables JavaScript during link prefetch, generating artificial traffic
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PPC Land
X iOS update disables JavaScript during link prefetch, generating artificial traffic
X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.
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Ecuador establishes framework for legitimate interest data processing
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Ecuador establishes framework for legitimate interest data processing
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PPC Land
Ecuador establishes framework for legitimate interest data processing
Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.
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Germany pushes for sweeping data protection simplification beyond EU proposal
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Germany pushes for sweeping data protection simplification beyond EU proposal
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PPC Land
Germany pushes for sweeping data protection simplification beyond EU proposal
Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.
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Independent tests show AI Max underperforms traditional match types
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Independent tests show AI Max underperforms traditional match types
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PPC Land
Independent tests show AI Max underperforms traditional match types
Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.
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Retail imports forecast to slow as holiday inventory reaches stores
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Retail imports forecast to slow as holiday inventory reaches stores
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PPC Land
Retail imports forecast to slow as holiday inventory reaches stores
NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.
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Warner Bros. Discovery reaches 128 million subscribers in Q3 2025
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Warner Bros. Discovery reaches 128 million subscribers in Q3 2025
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PPC Land
Warner Bros. Discovery reaches 128 million subscribers in Q3 2025
Warner Bros. Discovery added 2.3 million subscribers in Q3 2025, reported $2.5 billion adjusted EBITDA with streaming contributing $1.3 billion annually amid separation plans.
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IAB Croatia releases comprehensive influencer marketing disclosure guidelines
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IAB Croatia releases comprehensive influencer marketing disclosure guidelines
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PPC Land
IAB Croatia releases comprehensive influencer marketing disclosure guidelines
IAB Croatia published guidelines for influencer marketing transparency on November 3, 2025, establishing self-regulation standards for content creators and advertisers.