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Amazon launches unified reporting system across advertising products
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Amazon launches unified reporting system across advertising products
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PPC Land
Amazon launches unified reporting system across advertising products
Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.
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YouTube creators challenge platform's claims of manual appeal reviews
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YouTube creators challenge platform's claims of manual appeal reviews
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PPC Land
YouTube creators challenge platform's claims of manual appeal reviews
Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
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Amazon Marketing Cloud launches Prime Video viewership signals for advertisers
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Amazon Marketing Cloud launches Prime Video viewership signals for advertisers
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PPC Land
Amazon Marketing Cloud launches Prime Video viewership signals for advertisers
Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
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Amazon extends Marketing Cloud lookback window from 13 to 25 months
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Amazon extends Marketing Cloud lookback window from 13 to 25 months
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PPC Land
Amazon extends Marketing Cloud lookback window from 13 to 25 months
Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
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Amazon launches interactive video format for Sponsored Products campaigns
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Amazon launches interactive video format for Sponsored Products campaigns
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PPC Land
Amazon launches interactive video format for Sponsored Products campaigns
Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
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Amazon enhances Performance+ and Brand+ with AI improvements and insights
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Amazon enhances Performance+ and Brand+ with AI improvements and insights
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PPC Land
Amazon enhances Performance+ and Brand+ with AI improvements and insights
Amazon updates Performance+ and Brand+ with improved AI targeting, consideration tactics, and insight cards showing shopper engagement on November 10, 2025.
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Google Launches Ads Advisor & Analytics Advisor Globally via @sejournal, @MattGSouthern
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Google Launches Ads Advisor & Analytics Advisor Globally via @sejournal, @MattGSouthern
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Search Engine Journal
Google Launches Ads Advisor & Analytics Advisor Globally
Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December.
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Amazon expands offline sales measurement to five product categories
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Amazon expands offline sales measurement to five product categories
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PPC Land
Amazon expands offline sales measurement to five product categories
Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
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Mozilla Ads partners with Equativ for privacy-first programmatic
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Mozilla Ads partners with Equativ for privacy-first programmatic
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PPC Land
Mozilla Ads partners with Equativ for privacy-first programmatic
Mozilla Ads selected Equativ as its exclusive full-stack programmatic partner, granting media buyers direct access to privacy-safe native advertising on Firefox homepage through November 12, 2025, announcement.
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Reddit launches WooCommerce integration for small business advertisers
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Reddit launches WooCommerce integration for small business advertisers
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PPC Land
Reddit launches WooCommerce integration for small business advertisers
Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.
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Retail media and CTV converge as shopping shifts to streaming
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Retail media and CTV converge as shopping shifts to streaming
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PPC Land
Retail media and CTV converge as shopping shifts to streaming
IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
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Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities
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Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities
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PPC Land
Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities
APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.
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Vodafone withdraws from public internet exchanges in Germany
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Vodafone withdraws from public internet exchanges in Germany
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PPC Land
Vodafone withdraws from public internet exchanges in Germany
Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.
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NFL betting apps face install decline as fantasy platforms surge
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NFL betting apps face install decline as fantasy platforms surge
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PPC Land
NFL betting apps face install decline as fantasy platforms surge
Sports betting apps recorded 39% fewer installs during the 2025 NFL season's first 14 weeks, while fantasy platforms achieved 40% user growth and 106% revenue gains.
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Viant Technology surpasses Q3 earnings estimates with CTV growth
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Viant Technology surpasses Q3 earnings estimates with CTV growth
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PPC Land
Viant Technology surpasses Q3 earnings estimates with CTV growth
Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
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YouTube clarifies ad policy for non-monetized Partner Program videos
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YouTube clarifies ad policy for non-monetized Partner Program videos
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PPC Land
YouTube clarifies ad policy for non-monetized Partner Program videos
YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.
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Google launches Ads and Analytics Advisors for all English accounts
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Google launches Ads and Analytics Advisors for all English accounts
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PPC Land
Google launches Ads and Analytics Advisors for all English accounts
Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.
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EU prepares probe into Google's site reputation abuse policy
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EU prepares probe into Google's site reputation abuse policy
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PPC Land
EU prepares probe into Google's site reputation abuse policy
The European Commission plans to investigate claims that Google demoted publishers who carry paid promotional content under its Digital Markets Act.
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OpenAI Releases GPT-5.1 With Improved Instruction Following via @sejournal, @MattGSouthern
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OpenAI Releases GPT-5.1 With Improved Instruction Following via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Releases GPT-5.1 With Improved Instruction Following
OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning.