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What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson
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What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson
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Search Engine Journal
What Google’s 2025 Year in Review Tells Us About the Future of PPC
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
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Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 via @sejournal, @MattGSouthern
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Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 via @sejournal, @MattGSouthern
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Search Engine Journal
Google Pushes Back On Adweek Report About Gemini Ads In 2026
Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.
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Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? via @sejournal, @rollerblader
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Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? via @sejournal, @rollerblader
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Search Engine Journal
Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better?
This Ask an SEO highlights the shift from link quantity to meaningful PR coverage that drives real customers and brand demand.
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Why Is Organic Traffic Down? Here’s How To Segment The Data via @sejournal, @torylynne
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Why Is Organic Traffic Down? Here’s How To Segment The Data via @sejournal, @torylynne
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Search Engine Journal
Why Is Organic Traffic Down? Here’s How To Segment The Data
Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is down.
New post by Google Ads & Commerce 🔥
Data Manager API helps advertisers improve measurement and get better results from Google AI.
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Data Manager API helps advertisers improve measurement and get better results from Google AI.
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Google
Data Manager API helps advertisers improve measurement and get better results from Google AI.
Marketers who have deeply integrated AI tools report 60% greater revenue growth than their peers. To make it simpler for marketers to connect first-party data with Googl…
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Google launches Data Manager API to centralize first-party data uploads
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Google launches Data Manager API to centralize first-party data uploads
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PPC Land
Google launches Data Manager API to centralize first-party data uploads
Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.
New post by PPC Land 🔥
OpenAI revises ChatGPT crawler documentation with significant policy changes
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OpenAI revises ChatGPT crawler documentation with significant policy changes
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PPC Land
OpenAI revises ChatGPT crawler documentation with significant policy changes
OpenAI modified technical specifications for ChatGPT-User crawler, removing robots.txt compliance language and clarifying OAI-SearchBot usage no longer includes training data collection.
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Google Search Console adds social channel performance tracking
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Google Search Console adds social channel performance tracking
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PPC Land
Google Search Console adds social channel performance tracking
Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.
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European Commission opens probe into Google's AI content practices
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European Commission opens probe into Google's AI content practices
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PPC Land
European Commission opens probe into Google's AI content practices
European Commission investigates whether Google abuses market power by using publisher and YouTube content for AI without compensation or opt-out options on December 9, 2025.
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Media experts embrace AI advertising cautiously amid brand safety concerns
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Media experts embrace AI advertising cautiously amid brand safety concerns
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PPC Land
Media experts embrace AI advertising cautiously amid brand safety concerns
IAS survey reveals 61% of media professionals excited about AI-generated content opportunities while 53% cite unsuitable adjacencies as top 2026 challenge.
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Pinterest unveils 21 consumer trends for 2026 advertising campaigns
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Pinterest unveils 21 consumer trends for 2026 advertising campaigns
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PPC Land
Pinterest unveils 21 consumer trends for 2026 advertising campaigns
Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.
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IAB Ireland releases retail media report for brands and agencies
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IAB Ireland releases retail media report for brands and agencies
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PPC Land
IAB Ireland releases retail media report for brands and agencies
IAB Ireland published December 2025 report examining retail media infrastructure, measurement approaches, and first-party data readiness in Irish advertising market.
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AI-generated reviews surge over 1,000% on Temu and Shein platforms
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AI-generated reviews surge over 1,000% on Temu and Shein platforms
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PPC Land
YouTube creators challenge platform's claims of manual appeal reviews
Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
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PPC Land
Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
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Uber launches Intelligence insights platform powered by LiveRamp clean room
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Uber launches Intelligence insights platform powered by LiveRamp clean room
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PPC Land
Uber launches Intelligence insights platform powered by LiveRamp clean room
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
New post by Search Engine Journal 🔥
YouTube AI Enforcement Questioned As Channels Get Restored via @sejournal, @MattGSouthern
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YouTube AI Enforcement Questioned As Channels Get Restored via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube AI Enforcement Questioned As Channels Get Restored
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.
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Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern
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Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern
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Search Engine Journal
Google Confirms Smaller Core Updates Happen Continuously
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates.