Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.

Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.

PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.

Amazon expanded Same-Day Delivery for fresh groceries to over 2,300 U.S. cities by December 2025, with perishables becoming top sellers and Prime members shopping twice as often.

High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.

YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.

Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.

Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.

WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B.

HubSpot surveyed 1,800+ marketers in Q4 2025, revealing 51% lack clear brand positioning while 93% say personalization drives leads amid AI-driven marketing shifts.

LoopMe survey of 66,819 consumers shows users are 2-3x more likely to turn to GenAI than search engines, while mobile gaming time increases by 31-54%.

Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations.

Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.

SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.

Shopify Product Network surfaces products from third-party merchants directly on competitor stores, creating unified checkout experiences that challenge traditional e-commerce boundaries.

Special Ad Categories were originally ineligible for Advantage+ Audience and Advantage+ Detailed Targeting. That has changed.

Neal Mohan says automated enforcement improves weekly while banned creators report instant appeal rejections and wrongful terminations by YouTube's AI systems.

Reddit starts limited alpha test of verified profiles on December 10, 2025, adding grey checkmarks to usernames for public figures, experts, and businesses.

IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.

IAB Australia reveals 16 audience segmentation methods retailers must deploy to compete as retail media hits projected $300 billion by 2030 market size.