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Apple bends to Japan's competition law with app store and payment changes
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Apple bends to Japan's competition law with app store and payment changes
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PPC Land
Apple bends to Japan's competition law with app store and payment changes
Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.
New post by Search Engine Journal 🔥
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized? via @sejournal, @rollerblader
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Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized? via @sejournal, @rollerblader
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Search Engine Journal
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.
New post by Search Engine Journal 🔥
Why Every Google Ads Account Needs To Run Scripts
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Why Every Google Ads Account Needs To Run Scripts
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Search Engine Journal
Why Every Google Ads Account Needs To Run Scripts
Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own.
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New post by Search Engine Journal 🔥
Google Reveals The Top Searches Of 2025 via @sejournal, @MattGSouthern
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Google Reveals The Top Searches Of 2025 via @sejournal, @MattGSouthern
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Search Engine Journal
Google Reveals The Top Searches Of 2025
Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025.
New post by PPC Land 🔥
Anonym brings privacy-protected measurement to Pinterest advertisers
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Anonym brings privacy-protected measurement to Pinterest advertisers
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PPC Land
Anonym brings privacy-protected measurement to Pinterest advertisers
Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.
New post by PPC Land 🔥
Europe's Data Act reshapes connected device rules for marketers
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Europe's Data Act reshapes connected device rules for marketers
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PPC Land
Europe's Data Act reshapes connected device rules for marketers
European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.
New post by PPC Land 🔥
Google slashes audience targeting thresholds to 100 users across all networks
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Google slashes audience targeting thresholds to 100 users across all networks
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PPC Land
Google slashes audience targeting thresholds to 100 users across all networks
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
New post by PPC Land 🔥
News publishers lose half their Google search traffic in two years
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News publishers lose half their Google search traffic in two years
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PPC Land
News publishers lose half their Google search traffic in two years
Google Web Search traffic to news publishers declined from 51% to 27% between 2023-2025 while Discover feed climbed to 68%, creating volatility for content creators.
New post by PPC Land 🔥
Meta Ads Library adds WhatsApp filter and low impression labels
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Meta Ads Library adds WhatsApp filter and low impression labels
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PPC Land
Meta Ads Library adds WhatsApp filter and low impression labels
Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.
New post by PPC Land 🔥
McDonald's hit with class action over McRib's missing rib meat
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McDonald's hit with class action over McRib's missing rib meat
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PPC Land
McDonald's hit with class action over McRib's missing rib meat
Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.
New post by Search Engine Journal 🔥
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) via @sejournal, @gregjarboe
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Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One) via @sejournal, @gregjarboe
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Search Engine Journal
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top performers.
New post by PPC Land 🔥
France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring
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France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring
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PPC Land
France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring
French Council of State reduces Amazon France Logistique's €32 million GDPR penalty to €15 million, finding some employee monitoring systems legally justified under European data protection rules.
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OpenX integrates Amazon's machine learning to filter low-value impressions
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OpenX integrates Amazon's machine learning to filter low-value impressions
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PPC Land
OpenX integrates Amazon's machine learning to filter low-value impressions
OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.
New post by PPC Land 🔥
Belgian data watchdog targets adtech with sweeping enforcement strategy
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Belgian data watchdog targets adtech with sweeping enforcement strategy
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PPC Land
Belgian data watchdog targets adtech with sweeping enforcement strategy
Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.
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Brazil's data watchdog adds child protection to enforcement agenda
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Brazil's data watchdog adds child protection to enforcement agenda
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PPC Land
Brazil's data watchdog adds child protection to enforcement agenda
ANPD approves priority enforcement map including child safety online following Digital Statute passage while postponing consent rules and governance frameworks.
New post by Search Engine Journal 🔥
Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern
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Track Santa On Christmas Eve 2025 (Via NORAD & Google) via @sejournal, @MattGSouthern
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Search Engine Journal
Track Santa On Christmas Eve 2025 (Via NORAD & Google)
Track Santa’s 2025 journey in real time using Google and NORAD’s interactive Santa trackers, with maps, arrival times, and holiday activities.
New post by Jon Loomer Digital 🔥
Meta Agrees to Less Personalized Advertising Option in the EU
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Meta Agrees to Less Personalized Advertising Option in the EU
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Jon Loomer Digital
Meta Agrees to Less Personalized Advertising Option in the EU
Meta agreed to give users in the EU a third option to opt into sharing less personal data in exchange for less personalized ads.
New post by PPC Land 🔥
TikTok leads platforms in misinformation exposure, new EU study reveals
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TikTok leads platforms in misinformation exposure, new EU study reveals
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PPC Land
TikTok leads platforms in misinformation exposure, new EU study reveals
Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.