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Why greed, not technology, blocks programmatic advertising reform
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Why greed, not technology, blocks programmatic advertising reform
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PPC Land
Why greed, not technology, blocks programmatic advertising reform
Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.
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YouTube's home feed quietly kills long-form video discovery
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YouTube's home feed quietly kills long-form video discovery
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PPC Land
YouTube's home feed quietly kills long-form video discovery
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
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YouTube pulls the plug on Billboard charts after streaming weight dispute
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YouTube pulls the plug on Billboard charts after streaming weight dispute
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PPC Land
YouTube pulls the plug on Billboard charts after streaming weight dispute
YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.
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Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
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Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
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PPC Land
Amazon adds $1,000 annual value to Business Prime with QuickBooks, CrowdStrike benefits
Amazon Business expands membership benefits with financial software, cybersecurity protection, and HR tools for small businesses across three partnership programs.
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Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
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Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
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PPC Land
Microsoft Clarity reveals how AI assistants are reshaping website traffic patterns
Microsoft Clarity's December 18 analysis shows AI referrals grew 155% in eight months while converting 11 times better than search despite under 1% traffic share.
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Christmas dominates YouTube's latest weekly music rankings
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Christmas dominates YouTube's latest weekly music rankings
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PPC Land
Christmas dominates YouTube's latest weekly music rankings
Mariah Carey's seasonal classic reaches 57.1 million views while Wham! captures 53 million as festive tracks surge across 13 markets.
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Snapchat's new in-app editing tool lets users skip the learning curve
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Snapchat's new in-app editing tool lets users skip the learning curve
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PPC Land
Snapchat's new in-app editing tool lets users skip the learning curve
Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.
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One-third of YouTube Shorts feed now consists of AI-generated slop
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One-third of YouTube Shorts feed now consists of AI-generated slop
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PPC Land
One-third of YouTube Shorts feed now consists of AI-generated slop
New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.
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Google Discover feeds users AI and YouTube while publishers watch traffic vanish
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Google Discover feeds users AI and YouTube while publishers watch traffic vanish
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PPC Land
Google Discover feeds users AI and YouTube while publishers watch traffic vanish
Data from Marfeel reveals Google Discover transformed into an AI platform, with 51% of feed positions now occupied by AI Summaries in test markets, while YouTube absorbs the majority of default exits.
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AI takes first steps onto television home screens for nonprofit advertising
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AI takes first steps onto television home screens for nonprofit advertising
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PPC Land
AI takes first steps onto television home screens for nonprofit advertising
Magnite deploys first AI-generated home screen ads on LG and TCL, lowering creative barriers for nonprofits entering streaming TV advertising markets.
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Innovid's new features changed how social ads get managed across 7 platforms
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Innovid's new features changed how social ads get managed across 7 platforms
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PPC Land
Innovid's new features changed how social ads get managed across 7 platforms
Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.
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Smart TV home screens now drive more movie decisions than trailers
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Smart TV home screens now drive more movie decisions than trailers
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PPC Land
Smart TV home screens now drive more movie decisions than trailers
LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
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Google's alcohol advertising policy relies on two unchangeable rules
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Google's alcohol advertising policy relies on two unchangeable rules
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PPC Land
Google's alcohol advertising policy relies on two unchangeable rules
Google Ads requires alcohol advertisers to avoid targeting minors and only target approved locations. ABV limits vary by country with a 7-day warning before suspension.
New post by Search Engine Journal 🔥
Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster
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Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster
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Search Engine Journal
Ahrefs Tested AI Misinformation, But Proved Something Else
Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO).
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Google and Apple face Japan's toughest mobile platform rules yet
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Google and Apple face Japan's toughest mobile platform rules yet
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PPC Land
Google and Apple face Japan's toughest mobile platform rules yet
Japan enforces Mobile Software Competition Act on December 17, requiring Google and Apple to allow alternative app stores and payment systems with strict compliance rules.
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Google deploys Gemini 3 in search with model-designed interfaces
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Google deploys Gemini 3 in search with model-designed interfaces
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PPC Land
Google deploys Gemini 3 in search with model-designed interfaces
Google integrates Gemini 3 frontier model into search on December 18, 2025, enabling dynamic interface generation and real-time simulations for complex queries across millions of users.
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Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing
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Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing
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PPC Land
Why LinkedIn says building "owned prominence" beats rented ads in B2B marketing
LinkedIn's B2B Institute research shows branded searches deliver $12.99 ROAS versus $0.68 for generic terms, as AI-driven discovery reshapes marketing strategies.
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What Ahrefs' fake brand experiment actually proved about AI search
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What Ahrefs' fake brand experiment actually proved about AI search
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PPC Land
What Ahrefs' fake brand experiment actually proved about AI search
Ahrefs tested AI platforms with misinformation about a fictional brand on December 10. Search Engine Journal's critique revealed what the experiment really demonstrated.