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Disney's merger synergy kicks in as Fubo Sports Network reaches millions of new streaming viewers
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Disney's merger synergy kicks in as Fubo Sports Network reaches millions of new streaming viewers
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PPC Land
Disney's merger synergy kicks in as Fubo Sports Network reaches millions of new streaming viewers
Fubo Sports Network now streams on Hulu + Live TV's $89.99 plan, bringing 1,200 hours of annual sports content to Disney's platform following October 2025 merger completion.
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MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge
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MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge
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PPC Land
MTN's smart antenna gamble pays off in Ghana with 30x efficiency surge
MTN Ghana deployed Huawei's self-adjusting Alpha Antenna on February 14, boosting traffic 6.8% and cutting maintenance costs by 97% as China deepens Africa tech foothold.
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How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts
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How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts
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PPC Land
How Deutsche Telekom's streaming bundles mirror the loyalty tactics that cost Surescripts
FTC economists explain two-sided market loyalty discounts in Surescripts case, revealing patterns strikingly similar to how telecom streaming bundles may foreclose competition today.
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Microsoft positions grounding as the invisible infrastructure powering AI
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Microsoft positions grounding as the invisible infrastructure powering AI
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PPC Land
Microsoft positions grounding as the invisible infrastructure powering AI
Microsoft reveals grounding technology powers nearly every major AI assistant while introducing Bing Webmaster Tools updates for Generative Engine Optimization visibility.
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Dating app users refuse to share their real identities as hacking fears surge
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Dating app users refuse to share their real identities as hacking fears surge
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PPC Land
Dating app users refuse to share their real identities as hacking fears surge
Dating app users increasingly reject sharing names and phone numbers while accepting health data disclosure, driven by cybersecurity concerns in 2025 Verve report.
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Index Exchange CEO outlines programmatic's shift to impression-level AI
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Index Exchange CEO outlines programmatic's shift to impression-level AI
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PPC Land
Index Exchange CEO outlines programmatic's shift to impression-level AI
Andrew Casale details how agentic sell-side decisioning moves intelligence upstream in programmatic advertising, eliminating cloud tax while enabling real-time optimization.
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Nvidia brings cloud gaming to your living room with Fire TV launch
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Nvidia brings cloud gaming to your living room with Fire TV launch
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PPC Land
Nvidia brings cloud gaming to your living room with Fire TV launch
Nvidia's GeForce NOW launches on Amazon Fire TV Stick devices, streaming games at 1080p resolution while creating new advertising inventory opportunities.
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Cloudflare cuts AI token costs by 80% with markdown conversion
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Cloudflare cuts AI token costs by 80% with markdown conversion
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PPC Land
Cloudflare cuts AI token costs by 80% with markdown conversion
Cloudflare launches Markdown for Agents to convert HTML to markdown automatically, reducing token usage by 80% for AI systems while introducing Content Signals framework.
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IAB's new contract framework addresses 15 years of advertising chaos
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IAB's new contract framework addresses 15 years of advertising chaos
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PPC Land
IAB's new contract framework addresses 15 years of advertising chaos
IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.
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Why your hyper-granular campaigns might be killing performance in 2026
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Why your hyper-granular campaigns might be killing performance in 2026
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PPC Land
Why your hyper-granular campaigns might be killing performance in 2026
Google's Brandon Ervin reveals why legacy campaign structures built around keywords are holding back AI-powered Search campaigns and shares the new consolidation framework.
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SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
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SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
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PPC Land
SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast
SiriusXM announces comprehensive Daytona 500 coverage including 10 driver audio channels, live race broadcasts, and special Dale Jr podcast episode from track.
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Meta lets Threads users boss the algorithm around for three days
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Meta lets Threads users boss the algorithm around for three days
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PPC Land
Meta lets Threads users boss the algorithm around for three days
Meta introduces Dear Algo on Threads, letting users temporarily control feed content with AI-powered requests that adjust recommendations for 72 hours.
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Meta breaks ground on $10 billion Lebanon data center for AI expansion
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Meta breaks ground on $10 billion Lebanon data center for AI expansion
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PPC Land
Meta breaks ground on $10 billion Lebanon data center for AI expansion
Meta announces construction of a 1-gigawatt data center campus in Lebanon, Indiana, representing over $10 billion in infrastructure investment and community commitments including 4,000 construction jobs and 300 operational positions.
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Microsoft shows marketers how AI search actually picks brands to recommend
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Microsoft shows marketers how AI search actually picks brands to recommend
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PPC Land
Microsoft shows marketers how AI search actually picks brands to recommend
Microsoft updates AI marketer's guide with technical explanations of how large language models surface brands through paid placements and organic visibility strategies.
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Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
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Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
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PPC Land
Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities
New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.
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AudioGo's reporting integration might actually make audio data usable
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AudioGo's reporting integration might actually make audio data usable
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PPC Land
AudioGo's reporting integration might actually make audio data usable
AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.
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Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
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Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
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PPC Land
Bad Bunny storms back with 4 top-10 hits as catalog explodes globally
Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.