Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Grant Simmons explains why topical authority, signal alignment, and unique data-driven content are the foundations of AI visibility — and why they always have been.

Scenario Planner makes MMM insights accessible to marketers. The no-code UI helps teams turn complex data into actionable plans.

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Why models drift in the middle, why systems compress it away, and what to change without rewriting everything.

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.

Google adds a Scenario Planner to Meridian, while Microsoft launches scenario-based Performance Max training. This week’s PPC Pulse focuses on smarter planning before spend.

This week's Pulse covers Google's AI Overview link redesign, text ads gaining click share over organic, and ChatGPT's English-language bias in fan-out queries.

Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.

Retrieval systems haven't focused solely on keywords for a long time. They can and do "understand" documents and items as part of the wider corpus. This is the vector model space in action.

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.

Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations.

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.

Meta integrates Manus AI into Ads Manager after its December 2025 acquisition, giving advertisers autonomous agent tools for audience research, reporting, and campaign analysis.

Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.

Thuringia's 2024 annual GDPR report rules that companies can only appoint one DPO under Article 37, with narrow exceptions for clearly separated responsibilities.