New post by Search Engine Land 🔥
What it takes to make demand gen work for B2B and ecommerce
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What it takes to make demand gen work for B2B and ecommerce
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Search Engine Land
What it takes to make demand gen work for B2B and ecommerce
From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
New post by Search Engine Journal 🔥
Google Discover Update: Early Data Shows Fewer Domains In US via @sejournal, @MattGSouthern
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Google Discover Update: Early Data Shows Fewer Domains In US via @sejournal, @MattGSouthern
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Search Engine Journal
Google Discover Update: Early Data Shows Fewer Domains In US
Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds.
New post by Search Engine Journal 🔥
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @sejournal, @chrisgreenseo
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Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) via @sejournal, @chrisgreenseo
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Search Engine Journal
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs)
New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often before practitioners intervene.
New post by Search Engine Journal 🔥
AI-SEO Is A Change Management Problem via @sejournal, @Kevin_Indig
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AI-SEO Is A Change Management Problem via @sejournal, @Kevin_Indig
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Search Engine Journal
AI-SEO Is A Change Management Problem
The AI SEO transformation requires a decades-old proven playbook: Organizational change management.
New post by Google Ads & Commerce 🔥
Our February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaigns.
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Our February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaigns.
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Google
Our February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaigns.
Learn more about our latest Demand Gen Drop and ways to maximize campaign performance in Demand Gen campaigns.
New post by PPC Land 🔥
VAB and TVision report: premium video beats YouTube on every CTV metric
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VAB and TVision report: premium video beats YouTube on every CTV metric
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PPC Land
VAB and TVision report: premium video beats YouTube on every CTV metric
New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.
New post by PPC Land 🔥
Clinch adds AI template catalog to Flight Control's digital asset library
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Clinch adds AI template catalog to Flight Control's digital asset library
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PPC Land
Clinch adds AI template catalog to Flight Control's digital asset library
Clinch today launched a Creative Template Catalog inside Flight Control's Digital Asset Library, adding AI auto-tagging and atomic asset-level optimization for omnichannel ad campaigns.
New post by PPC Land 🔥
Ogury brings persona-based targeting to CTV, challenging genre-based buying
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Ogury brings persona-based targeting to CTV, challenging genre-based buying
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PPC Land
Ogury brings persona-based targeting to CTV, challenging genre-based buying
Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.
New post by PPC Land 🔥
Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP
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Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP
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PPC Land
Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP
Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.
New post by Search Engine Land 🔥
GMC video assets section now showing populated content
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GMC video assets section now showing populated content
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Search Engine Land
Merchant Center becomes a central video hub as Google auto-imports content
Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.
New post by PPC Land 🔥
Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
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Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
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PPC Land
Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet
The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.
New post by PPC Land 🔥
VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic
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VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic
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PPC Land
VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic
VIOOH and JCDecaux Ireland today announced a programmatic DOOH partnership giving buyers access to 288 screens, 311 million monthly impressions and 32% of the Irish market.
New post by PPC Land 🔥
Google sued over RTB data transfers to Baidu, ByteDance, and Temu
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Google sued over RTB data transfers to Baidu, ByteDance, and Temu
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PPC Land
Google sued over RTB data transfers to Baidu, ByteDance, and Temu
A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.
New post by PPC Land 🔥
Workers bet on AI to write articles, but the data shows cracks
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Workers bet on AI to write articles, but the data shows cracks
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PPC Land
Workers bet on AI to write articles, but the data shows cracks
Article writing dominates AI automation with 35 million uses - 5x more than any other task. New Paligo research reveals where workers are really deploying LLMs, and where they aren't.
New post by PPC Land 🔥
California bill targets secret recordings by smart glasses in workplaces
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California bill targets secret recordings by smart glasses in workplaces
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PPC Land
California bill targets secret recordings by smart glasses in workplaces
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
New post by Jon Loomer Digital 🔥
Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
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Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
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Jon Loomer Digital
Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)
Meta no longer prioritizes audience suggestions. Plus Manus AI integration, a conversion bug, creative planning, and more updates.
New post by Search Engine Journal 🔥
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting via @sejournal, @rio_seo
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New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting via @sejournal, @rio_seo
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Search Engine Journal
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and AI-mediated discovery.
New post by Search Engine Journal 🔥
The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM
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The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM
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Search Engine Journal
The 10 Best PPC Ad Networks
A strategic breakdown of leading PPC ad networks, comparing reach, demographics, ad formats, AI integration, and ideal use cases for experienced marketers.