Researchers test two ways to reverse engineer the LLM rankings of Claude 4, GPT-4o, Gemini 2.5, and Grok-3.

Google’s AI Overviews aren't just a visibility problem, they're a revenue one. Here's what Adthena data reveals about CTR and CPC impact.

AI-powered creatives are essential for staying relevant in today’s complex search landscape, but above all they must meet your brand standards. That’s why we’re expandin…

As agents improve and spread across more surfaces, discovery turns into a subscription habit, and the work of search gets delegated.

We're bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we've gathered our own search experts, alongside some very special

Google’s AI Max now lets you guide AI-generated ad copy worldwide with custom text rules to keep messaging on-brand.

AI referrals drove stronger purchase intent, faster growth, lower average order value, and just 1.5% of organic revenue, new analysis finds.

ChatGPT ads are well and truly here with major brands triggering placements on high-intent prompts like “best” and “new”.

Nano Banana 2 delivers Pro-quality, production-ready images at Flash speed, enabling faster, scalable creative generation.

Apple today made its Maximize Conversions bid strategy available to all App Store advertisers, replacing the older CPA cap approach with a target-CPA system that uses an automated bidder and Search Match to drive installs at scale.

France's CNIL today launched a public consultation on session replay tools, setting strict consent and data minimization rules for website tracking technology used by millions of sites.

Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy.

Google's newly granted patent US12536233B1 reveals a system that scores landing pages and replaces low-quality ones with AI-generated pages personalized per user search history.

The Court of Justice of the EU today registered case C-804/25, putting 13 questions on FATCA's compatibility with GDPR and EU privacy law before its judges.

Effort to create an independent WordPress plugin and theme repository fails to gain support, prompting Joost de Valk to step away.

Google's Gary Illyes clarifies why resource hints do not influence Googlebot's crawling behavior, and notes that HTML validity is not a ranking factor.

After a 21-day rollout, the Discover-only shift favors U.S. publishers, boosts local expertise, and reduces clickbait.

Google reinforces asset variety, updates ad scheduling pacing, and Microsoft launches self-serve negative keyword lists. Here’s what advertisers need to know.

Grindr's indirect revenue hit $74M in 2025, up 37% year-over-year, driven by programmatic strength and direct brand sales as the LGBTQ+ platform expands its ad strategy.

Early Discover core update data shows fewer US publishers. Mueller says Google may skip sitemaps without "new and important" content. Plus AI memory attacks.