New post by Search Engine Land 🔥
Microsoft Ads launches self-serve negative keyword lists
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Microsoft Ads launches self-serve negative keyword lists
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Search Engine Land
Microsoft Ads launches self-serve negative keyword lists
Advertisers can now create and manage negative keyword lists directly in Microsoft Advertising
New post by Search Engine Journal 🔥
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions via @sejournal, @MattGSouthern
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Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions via @sejournal, @MattGSouthern
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Search Engine Journal
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
New post by PPC Land 🔥
Flipboard bets on indie journalism as Washington Post demolishes its newsroom
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Flipboard bets on indie journalism as Washington Post demolishes its newsroom
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PPC Land
Flipboard bets on indie journalism as Washington Post demolishes its newsroom
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
New post by PPC Land 🔥
FreeWheel warns IP-based ad targeting can miss 87% of households
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FreeWheel warns IP-based ad targeting can miss 87% of households
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PPC Land
FreeWheel warns IP-based ad targeting can miss 87% of households
IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
New post by PPC Land 🔥
JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households
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JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households
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PPC Land
JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households
JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.
New post by PPC Land 🔥
US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year
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US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year
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PPC Land
US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year
The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.
New post by PPC Land 🔥
ICO fines Imgur owner MediaLab £247,590 for children's privacy failures
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ICO fines Imgur owner MediaLab £247,590 for children's privacy failures
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PPC Land
ICO fines Imgur owner MediaLab £247,590 for children's privacy failures
UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.
New post by PPC Land 🔥
Reddit fined £14.47m by UK regulator over children's data failures
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Reddit fined £14.47m by UK regulator over children's data failures
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PPC Land
Reddit fined £14.47m by UK regulator over children's data failures
UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.
New post by PPC Land 🔥
Anthropic's CEO drew two red lines. The Pentagon said no.
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Anthropic's CEO drew two red lines. The Pentagon said no.
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PPC Land
Anthropic's CEO drew two red lines. The Pentagon said no.
Anthropic CEO Dario Amodei refused Pentagon demands to remove AI safeguards on mass surveillance and autonomous weapons, triggering an unprecedented supply chain designation threat.
New post by PPC Land 🔥
Google set to test vertical search rivals in EU results as DMA fine looms
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Google set to test vertical search rivals in EU results as DMA fine looms
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PPC Land
Google set to test vertical search rivals in EU results as DMA fine looms
Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.
New post by PPC Land 🔥
ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis
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ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis
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PPC Land
ODDITY Tech's $810M record year is overshadowed by an ad algorithm crisis
ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's…
New post by PPC Land 🔥
85% of Americans now recognize the AdChoices icon, DAA survey finds
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85% of Americans now recognize the AdChoices icon, DAA survey finds
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PPC Land
85% of Americans now recognize the AdChoices icon, DAA survey finds
A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.
New post by PPC Land 🔥
Spain's data watchdog maps the hidden GDPR risks of agentic AI
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Spain's data watchdog maps the hidden GDPR risks of agentic AI
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PPC Land
Spain's data watchdog maps the hidden GDPR risks of agentic AI
Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.
New post by PPC Land 🔥
Dutch authority flags open-source AI agents as a Trojan Horse for hackers
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Dutch authority flags open-source AI agents as a Trojan Horse for hackers
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PPC Land
Dutch authority flags open-source AI agents as a Trojan Horse for hackers
The Dutch data protection authority warned on February 12, 2026, that open-source AI agents like OpenClaw pose major risks of data breaches and account takeovers.
New post by PPC Land 🔥
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
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WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
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PPC Land
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.
New post by PPC Land 🔥
AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
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AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
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PPC Land
AI Overviews cost Germany 265M organic clicks monthly, SISTRIX data shows
SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.
New post by PPC Land 🔥
PubMatic bets everything on agentic AI while Magnite just grows
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PubMatic bets everything on agentic AI while Magnite just grows
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PPC Land
PubMatic bets everything on agentic AI while Magnite just grows
A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.
New post by PPC Land 🔥
3 days left: Amazon is locking the door on the data tools sellers depended on
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3 days left: Amazon is locking the door on the data tools sellers depended on
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PPC Land
3 days left: Amazon is locking the door on the data tools sellers depended on
With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.