The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.

UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.

UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.

Anthropic CEO Dario Amodei refused Pentagon demands to remove AI safeguards on mass surveillance and autonomous weapons, triggering an unprecedented supply chain designation threat.

Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.

ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's…

A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.

Spain's AEPD published a 71-page guide on agentic AI and GDPR compliance, covering prompt injection, memory risks, automated decisions, and data minimization.

The Dutch data protection authority warned on February 12, 2026, that open-source AI agents like OpenClaw pose major risks of data breaches and account takeovers.

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.

WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic.

SISTRIX analyzed 100M+ keywords to reveal AI Overviews cut Germany's top position CTR by 59%, cost 265M monthly clicks and target SaaS self-promotional listicles.

A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.

With Amazon's BSA Agent Policy taking effect in 3 days, an industry expert argues the review cap and new rules are closing the third-party AI data pipeline for good.

Google's ad scheduling budget pacing change takes effect today. Here is every example, figure, and clarification from Ginny Marvin explained in full.

IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

There's plenty of misinformation floating around about what Andromeda is, why it matters, and how to leverage creative diversification.

YouTube is testing AI-powered Shorts remix tools that let creators transform a single frame or insert objects into any eligible Short - here's what it means for creators.

New research audits 8 LLMs including GPT-4o for personal data exposure, finding AI models accurately predict eye color, sexual orientation, and language for everyday EU users.

Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points.