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Cloudflare's 2026 threat report: attackers ditch hacking for smarter exploitation
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Cloudflare's 2026 threat report: attackers ditch hacking for smarter exploitation
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PPC Land
Cloudflare's 2026 threat report: attackers ditch hacking for smarter exploitation
Cloudflare's inaugural 2026 Threat Report reveals how attackers now exploit trusted cloud tools and stolen session tokens, bypassing MFA in 94% of bot-driven login attempts.
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JCDecaux wins Denver airport ad contract, eyes 100 million passengers
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JCDecaux wins Denver airport ad contract, eyes 100 million passengers
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PPC Land
JCDecaux wins Denver airport ad contract, eyes 100 million passengers
JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.
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Harvey Norman tops New Zealand's ad spenders as telcos surge 25%
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Harvey Norman tops New Zealand's ad spenders as telcos surge 25%
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PPC Land
Harvey Norman tops New Zealand's ad spenders as telcos surge 25%
Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data.
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Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds
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Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds
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PPC Land
Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds
WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates.
New post by Search Engine Journal 🔥
Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites via @sejournal, @martinibuster
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Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites via @sejournal, @martinibuster
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Search Engine Journal
Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites
A security advisory was issued for two vulnerabilities affecting the Seraphinite Accelerator WordPress plugin.
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IAS quietly extended X to profiles just as Grok became a brand safety tool
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IAS quietly extended X to profiles just as Grok became a brand safety tool
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PPC Land
IAS quietly extended X to profiles just as Grok became a brand safety tool
IAS expanded brand safety measurement to X profiles in January 2026, the same period X began deploying Grok AI as a pre-bid scoring engine to rebuild advertiser confidence lost since 2022.
New post by Search Engine Journal 🔥
Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation via @sejournal, @martinibuster
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Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation via @sejournal, @martinibuster
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Search Engine Journal
Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation
Yoast SEO's new feature consolidates structured data and disambiguates entities like authors, articles, products, and organizations.
New post by Search Engine Journal 🔥
SEO Vs. PPC Strategy: What’s Right For Your Business? via @sejournal, @brookeosmundson
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SEO Vs. PPC Strategy: What’s Right For Your Business? via @sejournal, @brookeosmundson
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Search Engine Journal
SEO Vs. PPC Strategy: What’s Right For Your Business?
SEO and PPC serve different strategic roles in search marketing. Learn how each channel drives growth, visibility, and competitive advantage for modern brands.
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Why Most Enterprise SEO Operating Models Are Structurally Broken via @sejournal, @billhunt
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Why Most Enterprise SEO Operating Models Are Structurally Broken via @sejournal, @billhunt
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Search Engine Journal
Why Most Enterprise SEO Operating Models Are Structurally Broken
Rethink your SEO operating model now to prevent structural blind spots that quietly erode visibility in AI-driven search.
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Google Ads retargeting: A guide to your data segments
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Google Ads retargeting: A guide to your data segments
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Search Engine Land
Google Ads retargeting: A guide to your data segments
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
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Google forces Customer Match uploads to Data Manager API by April 1
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Google forces Customer Match uploads to Data Manager API by April 1
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PPC Land
Google forces Customer Match uploads to Data Manager API by April 1
Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management.
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Bonial buys cmmrcl.ly to build a retail media data powerhouse
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Bonial buys cmmrcl.ly to build a retail media data powerhouse
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PPC Land
Bonial buys cmmrcl.ly to build a retail media data powerhouse
Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.
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Spain fines FC Barcelona €500,000 for failing biometric data protection assessment
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Spain fines FC Barcelona €500,000 for failing biometric data protection assessment
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PPC Land
Spain fines FC Barcelona €500,000 for failing biometric data protection assessment
Spain's AEPD fines FC Barcelona €500,000 for an inadequate data protection impact assessment covering biometric facial and voice data of 143,000 members.
New post by Search Engine Land 🔥
Google Merchant Center adds “build to order” for vehicle listings
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Google Merchant Center adds “build to order” for vehicle listings
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Search Engine Land
Google Merchant Center adds “build to order” for vehicle listings
Google has added a “build to order” availability option in GMC giving vehicle sellers a clearer way to list customizable, factory-order models.
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Google opens Canvas in AI Mode to all U.S. users, adds coding and writing
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Google opens Canvas in AI Mode to all U.S. users, adds coding and writing
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PPC Land
Google opens Canvas in AI Mode to all U.S. users, adds coding and writing
Google opens Canvas in AI Mode to all U.S. users in English, no Labs opt-in required, adding creative writing and coding support to the search tool.
New post by PPC Land 🔥
Meta rewrites click attribution rules, finally aligning with Google Analytics
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Meta rewrites click attribution rules, finally aligning with Google Analytics
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PPC Land
Meta rewrites click attribution rules, finally aligning with Google Analytics
Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.
New post by Search Engine Journal 🔥
Google Updates AI Mode Recipe Sites Results In Response To Backlash via @sejournal, @martinibuster
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Google Updates AI Mode Recipe Sites Results In Response To Backlash via @sejournal, @martinibuster
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Search Engine Journal
Google Updates AI Recipe Results To Send More Traffic
Google announced an update to how AI search results surface recipes in order to link out to more recipe blogs