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JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
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JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
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PPC Land
JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.
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Agentic AI is already in production - most teams just won't say it
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Agentic AI is already in production - most teams just won't say it
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PPC Land
Agentic AI is already in production - most teams just won't say it
Nylas 2026 survey of 1,026 developers finds 48% actively building agentic AI, 85% expect it as table stakes within 3 years, and 94% would switch vendors for better capabilities.
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Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
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Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
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PPC Land
Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
Nielsen reports 46 billion minutes of women's sports consumed in 2025, with record WNBA, NWSL, tennis, and Olympics viewership reshaping ad strategies.
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Looker Studio opens CSV connector to all users after Pro-only launch
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Looker Studio opens CSV connector to all users after Pro-only launch
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PPC Land
Looker Studio opens CSV connector to all users after Pro-only launch
Looker Studio's CSV connector UI enhancements reach all users on March 6, 2026, reversing a Pro-only rollout from October 2025. Full technical details inside.
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RTB House opens programmatic retargeting to small brands with rtb.com
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RTB House opens programmatic retargeting to small brands with rtb.com
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PPC Land
RTB House opens programmatic retargeting to small brands with rtb.com
RTB House launches rtb.com on March 4, 2026 - a self-service programmatic platform for SME ecommerce brands using Deep Learning, with no minimum budgets.
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Bluesky taps WordPress veteran Toni Schneider as interim CEO
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Bluesky taps WordPress veteran Toni Schneider as interim CEO
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PPC Land
Bluesky taps WordPress veteran Toni Schneider as interim CEO
Toni Schneider, True Ventures partner and Automattic founding CEO, takes over as interim CEO at Bluesky as Jay Graber shifts to Chief Innovation Officer role.
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Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up
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Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up
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PPC Land
Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up
Amazon Pharmacy expands access to Eli Lilly's Zepbound KwikPen at $299/month, combining transparent pricing, same-day delivery, and GLP-1 savings for U.S. customers.
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McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing by Optimove
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McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing by Optimove
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Search Engine Land
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing
Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.
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Before You Shift SEO Budget to AI, Ask These Questions [Webinar] via @sejournal, @hethr_campbell
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Before You Shift SEO Budget to AI, Ask These Questions [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
Before You Shift SEO Budget to AI, Ask These Questions [Webinar]
Learn how to prioritize SEO vs. AI search based on your business model. Get a clear framework for whether AI visibility should be accelerated, balanced, or deprioritized.
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Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed
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Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed
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PPC Land
Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed
Meta yesterday detailed the cryptography and confidential computing architecture behind Advanced Browsing Protection in Messenger, a tool that scans malicious links inside end-to-end encrypted chats without exposing user URLs to its own servers.
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How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO via @sejournal, @rollerblader
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How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO via @sejournal, @rollerblader
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Search Engine Journal
How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO
Shift from product-page optimization to scalable ecommerce SEO built on schema, internal linking, and external trust signals.
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Nextdoor's AI click optimisation cut cost per click by 75% in UK beta
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Nextdoor's AI click optimisation cut cost per click by 75% in UK beta
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PPC Land
Nextdoor's AI click optimisation cut cost per click by 75% in UK beta
Nextdoor launches AI-powered click optimisation for UK advertisers, cutting cost per click by 75% and quadrupling clicks for the same budget in beta tests.
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Spain's streamers are watching more - and advertisers are taking notice
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Spain's streamers are watching more - and advertisers are taking notice
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PPC Land
Spain's streamers are watching more - and advertisers are taking notice
Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.
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Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
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Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
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PPC Land
Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.
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LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
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LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
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PPC Land
LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.
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Organic Rankings Vs. Product Grids: The New Ecommerce Divide via @sejournal, @Kevin_Indig
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Organic Rankings Vs. Product Grids: The New Ecommerce Divide via @sejournal, @Kevin_Indig
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Search Engine Journal
Organic Rankings Vs. Product Grids: The New Ecommerce Divide
I analyzed 4,000+ keywords and 40,000 product grids; the gap between classic SEO winners and product grid winners is enormous.
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Spain fines Yoti €950,000 over biometric data and consent failures
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Spain fines Yoti €950,000 over biometric data and consent failures
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PPC Land
Spain fines Yoti €950,000 over biometric data and consent failures
Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.
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IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
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IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
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PPC Land
IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.