New post by PPC Land 🔥
Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
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Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
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PPC Land
Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.
New post by PPC Land 🔥
LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
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LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
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PPC Land
LinkedIn ads hit 121% ROAS as B2B buyer journeys stretch to 272 days
Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.
New post by Search Engine Journal 🔥
Organic Rankings Vs. Product Grids: The New Ecommerce Divide via @sejournal, @Kevin_Indig
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Organic Rankings Vs. Product Grids: The New Ecommerce Divide via @sejournal, @Kevin_Indig
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Search Engine Journal
Organic Rankings Vs. Product Grids: The New Ecommerce Divide
I analyzed 4,000+ keywords and 40,000 product grids; the gap between classic SEO winners and product grid winners is enormous.
New post by PPC Land 🔥
Spain fines Yoti €950,000 over biometric data and consent failures
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Spain fines Yoti €950,000 over biometric data and consent failures
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PPC Land
Spain fines Yoti €950,000 over biometric data and consent failures
Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.
New post by PPC Land 🔥
IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
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IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
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PPC Land
IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.
New post by The WordStream Blog 🔥
Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)
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Keywords Still Matter in Google Ads, But Intent Matters More (Here’s Why)
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WordStream
Keywords Still Matter in Google Ads, But Intent Matters More (Here's Why) | WordStream
Google Ads is shifting from keywords to intent. Find out what this means for your strategy and how to prepare so you keep getting relevant results.
New post by PPC Land 🔥
BLACKPINK's "GO" debuts at YouTube global #1 after three years away
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BLACKPINK's "GO" debuts at YouTube global #1 after three years away
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PPC Land
BLACKPINK's "GO" debuts at YouTube global #1 after three years away
BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.
New post by PPC Land 🔥
Court blocks Perplexity's Comet browser from Amazon's accounts
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Court blocks Perplexity's Comet browser from Amazon's accounts
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PPC Land
Court blocks Perplexity's Comet browser from Amazon's accounts
A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.
New post by Search Engine Journal 🔥
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
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A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
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Search Engine Journal
A Full-Funnel SEO, PPC & KPI Blueprint for Building Sustainable Revenue Growth
Lead volume used to feel like the ultimate growth metric. In today’s market, it can create wasted spend, stalled pipelines, and internal strain instead of sustainable revenue.
New post by Search Engine Journal 🔥
Amazon Wins Preliminary Injunction Against Perplexity’s Comet via @sejournal, @MattGSouthern
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Amazon Wins Preliminary Injunction Against Perplexity’s Comet via @sejournal, @MattGSouthern
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Search Engine Journal
Amazon Wins Preliminary Injunction Against Perplexity’s Comet
A federal judge granted Amazon a preliminary injunction barring Perplexity's Comet AI agent from accessing Amazon accounts and ordering data destroyed.
New post by Search Engine Journal 🔥
B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
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B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern
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Search Engine Journal
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
New post by Search Engine Land 🔥
Court restricts Perplexity’s AI shopping bot from accessing Amazon
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Court restricts Perplexity’s AI shopping bot from accessing Amazon
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Search Engine Land
Court restricts Perplexity’s AI shopping bot from accessing Amazon
Judge orders Perplexity to stop using a browser agent to reach password-protected Amazon accounts and delete collected data.
New post by PPC Land 🔥
LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility
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LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility
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PPC Land
LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility
Semrush analyzed 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode, and Perplexity to find what drives AI search visibility for B2B brands.
New post by PPC Land 🔥
Smartly bets on Mexico City to power its global AI ad tech push
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Smartly bets on Mexico City to power its global AI ad tech push
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PPC Land
Smartly bets on Mexico City to power its global AI ad tech push
Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.
New post by PPC Land 🔥
Ad and media firms beat every industry on gen AI ROI, Snowflake data shows
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Ad and media firms beat every industry on gen AI ROI, Snowflake data shows
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PPC Land
Ad and media firms beat every industry on gen AI ROI, Snowflake data shows
Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.
New post by PPC Land 🔥
Jeff Green says trade press lost its curiosity - and the data backs him up
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Jeff Green says trade press lost its curiosity - and the data backs him up
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PPC Land
Jeff Green says trade press lost its curiosity - and the data backs him up
Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows.
New post by Search Engine Journal 🔥
Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now via @sejournal, @Michael_Resolve
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Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now via @sejournal, @Michael_Resolve
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Search Engine Journal
Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods.
New post by PPC Land 🔥
W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it
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W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it
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PPC Land
W3C pushes DIDs v1.1 to implementations - and your ad stack may feel it
W3C's Decentralized Identifiers v1.1 enters Candidate Recommendation on March 5, 2026, inviting implementations of a cryptographic identity standard that could reshape how digital identity works online.
New post by Search Engine Journal 🔥
WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster
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WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster
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Search Engine Journal
WordPress Releases A Security Update Followed By A Bugfix
WordPress security release 6.92 fixes 10 vulnerabilities but causes some sites to crash, leading to bugfix release 6.9.3.
New post by Search Engine Journal 🔥
How To Build A ‘Feed-Only’ Performance Max Campaign
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How To Build A ‘Feed-Only’ Performance Max Campaign
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Search Engine Journal
How To Build A ‘Feed-Only’ Performance Max Campaign
Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level purchase intent.