New post by PPC Land π₯
IAB Sweden kicks out Meta over failure to tackle deceptive ads
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IAB Sweden kicks out Meta over failure to tackle deceptive ads
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PPC Land
IAB Sweden kicks out Meta over failure to tackle deceptive ads
IAB Sweden today expelled Meta from its membership after ruling that the platform's work against deceptive ads is insufficient, marking a rare trade body sanction.
New post by Search Engine Journal π₯
Google Says They Deploy Hundreds Of Undocumented Crawlers via @sejournal, @martinibuster
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Google Says They Deploy Hundreds Of Undocumented Crawlers via @sejournal, @martinibuster
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Search Engine Journal
Google Says Hundreds Of Their Crawlers Are Not Documented
Google's Gary Illyes offers a candid overview of Googlebot, explaining there are hundreds of crawlers that aren't publicly documented.
New post by Search Engine Journal π₯
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report β PPC Pulse via @sejournal, @brookeosmundson
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Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report β PPC Pulse via @sejournal, @brookeosmundson
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Search Engine Journal
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report β PPC Pulse
Google expands Merchant Center for Agencies, clarifies Smart Bidding guidance, and new State of PPC data reveals how marketers are adopting AI and managing campaigns.
New post by Search Engine Journal π₯
AI Mode Data, Ask Maps & Branded Queries Go Live β SEO Pulse via @sejournal, @MattGSouthern
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AI Mode Data, Ask Maps & Branded Queries Go Live β SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
AI Mode Data, Ask Maps & Branded Queries Go Live β SEO Pulse
AI Mode self-citations tripled in nine months. Google Maps launches Ask Maps with Gemini. Reid describes new audio and video indexing. Branded filter goes live.
New post by Search Engine Journal π₯
Google Discover Core Update Data: Local Publishers Lost Reach via @sejournal, @MattGSouthern
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Google Discover Core Update Data: Local Publishers Lost Reach via @sejournal, @MattGSouthern
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Search Engine Journal
Google Discover Core Update Data: Local Publishers Lost Reach
New third-party data shows local publishers lost national reach after Google's Discover core update.
New post by Search Engine Land π₯
Only 15% of pages retrieved by ChatGPT appear in final answers: Report
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Only 15% of pages retrieved by ChatGPT appear in final answers: Report
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Search Engine Land
Only 15% of pages retrieved by ChatGPT appear in final answers: Report
Most brands chase AI visibility, but discovery isnβt the win. Pages are retrieved, evaluated, and often rejected before an answer is written.
New post by Search Engine Land π₯
Beyond keywords: Mastering AI-driven campaigns
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Beyond keywords: Mastering AI-driven campaigns
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Search Engine Land
Beyond keywords: Mastering AI-driven campaigns
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
New post by PPC Land π₯
Luxembourg court annuls Amazon's β¬746M GDPR fine, sends case back to regulator
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Luxembourg court annuls Amazon's β¬746M GDPR fine, sends case back to regulator
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PPC Land
Luxembourg court annuls Amazon's β¬746M GDPR fine, sends case back to regulator
Luxembourg's Administrative Court today annulled Amazon's β¬746 million GDPR fine over behavioral advertising, ordering the CNPD to redo its analysis under updated EU case law.
New post by PPC Land π₯
Google's smart bidding secrets: what advertisers get wrong in 2026
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Google's smart bidding secrets: what advertisers get wrong in 2026
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PPC Land
Google's smart bidding secrets: what advertisers get wrong in 2026
Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.
New post by Search Engine Land π₯
Chloe Varnfield talks sneaky Google Ads settings and tanking performance
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Chloe Varnfield talks sneaky Google Ads settings and tanking performance
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Search Engine Land
Chloe Varnfield talks sneaky Google Ads settings and tanking performance
Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns β and the hard-won lessons that came after.
New post by PPC Land π₯
EU draft reveals how Brussels will probe and fine AI model providers
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EU draft reveals how Brussels will probe and fine AI model providers
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PPC Land
EU draft reveals how Brussels will probe and fine AI model providers
The European Commission published a draft implementing regulation on March 12, 2026, detailing how it will evaluate general-purpose AI models and impose fines under the EU AI Act.
New post by PPC Land π₯
WHOOP picks Viant as its CTV ad platform in a multi-year deal
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WHOOP picks Viant as its CTV ad platform in a multi-year deal
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PPC Land
WHOOP picks Viant as its CTV ad platform in a multi-year deal
WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.
New post by PPC Land π₯
YouTube expands likeness detection to politicians and journalists - will it hold?
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YouTube expands likeness detection to politicians and journalists - will it hold?
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PPC Land
YouTube expands likeness detection to politicians and journalists - will it hold?
YouTube expanded its AI likeness detection tool to government officials, journalists, and political candidates on March 10, 2026, targeting deepfake impersonation of civic figures.
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Kochava adds 6 partners to certification program, expanding beyond social giants
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Kochava adds 6 partners to certification program, expanding beyond social giants
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PPC Land
Kochava adds 6 partners to certification program, expanding beyond social giants
Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.
New post by PPC Land π₯
Sorrell says CFOs, not CMOs, will force AI adoption in agencies
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Sorrell says CFOs, not CMOs, will force AI adoption in agencies
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PPC Land
Sorrell says CFOs, not CMOs, will force AI adoption in agencies
Sir Martin Sorrell argues agency holding companies face overcapacity and structural decline as CFOs drive AI adoption, with Monks producing millions of assets for GM and BMW.
New post by PPC Land π₯
Jeff Green's $150M stock bet and the AI future he's betting on
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Jeff Green's $150M stock bet and the AI future he's betting on
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PPC Land
Jeff Green's $150M stock bet and the AI future he's betting on
Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.
New post by PPC Land π₯
Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp
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Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp
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PPC Land
Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp
Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.
New post by PPC Land π₯
SerpApi pushes to kill Reddit's DMCA suit over Google scraping
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SerpApi pushes to kill Reddit's DMCA suit over Google scraping
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PPC Land
SerpApi pushes to kill Reddit's DMCA suit over Google scraping
SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.