IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.

YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.

Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.

Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.

RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.

A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.

Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.

APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market.

IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.

Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.

MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.

JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.

Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.