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Swedish publishers back Meta's expulsion from IAB - and it's just the start
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Swedish publishers back Meta's expulsion from IAB - and it's just the start
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PPC Land
Swedish publishers back Meta's expulsion from IAB - and it's just the start
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
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FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG
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FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG
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PPC Land
FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG
FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform.
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JCDecaux's record cash flow hides a digital advertising arms race
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JCDecaux's record cash flow hides a digital advertising arms race
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PPC Land
JCDecaux's record cash flow hides a digital advertising arms race
JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.
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Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
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Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
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PPC Land
Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.
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98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
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98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
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PPC Land
98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.
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Disney+ launches Verts, its swipeable vertical video feed for mobile
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Disney+ launches Verts, its swipeable vertical video feed for mobile
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PPC Land
Disney+ launches Verts, its swipeable vertical video feed for mobile
Disney+ rolls out Verts this week for U.S. subscribers - a swipeable vertical video feed on mobile linking scenes to Watchlists and direct playback.
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IAB Europe explains agentic ad scaling - and why it's harder than it looks
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IAB Europe explains agentic ad scaling - and why it's harder than it looks
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PPC Land
IAB Europe explains agentic ad scaling - and why it's harder than it looks
IAB Europe's Dimitris Beis breaks down agentic advertising infrastructure in a March 12 video, outlining three scaling levels, LLM risks, and what an ecosystem of autonomous ad agents would actually require.
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Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers
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Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers
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PPC Land
Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
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Instagram is killing its end-to-end encrypted chats - here's what changes May 8
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Instagram is killing its end-to-end encrypted chats - here's what changes May 8
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PPC Land
Instagram is killing its end-to-end encrypted chats - here's what changes May 8
Instagram will end support for end-to-end encrypted chats on May 8, 2026. What the feature does, how it works, and what users lose when it goes.
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Adobe CEO Narayen to step down after 18 years once successor is named
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Adobe CEO Narayen to step down after 18 years once successor is named
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PPC Land
Adobe CEO Narayen to step down after 18 years once successor is named
Adobe's Shantanu Narayen announces he will transition from CEO after 18 years, as the board launches a global search for his successor amid an AI-focused strategy.
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Apple cuts App Store China fees: what the 25% rate means for developers
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Apple cuts App Store China fees: what the 25% rate means for developers
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PPC Land
Apple cuts App Store China fees: what the 25% rate means for developers
Apple this week reduced App Store commissions in China to 25% for standard transactions and 12% for small businesses, following regulator discussions. Here's what changes and why it matters.
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Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra
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Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra
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PPC Land
Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra
Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.
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OpenX and TVision bring real-time attention targeting to CTV buyers
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OpenX and TVision bring real-time attention targeting to CTV buyers
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PPC Land
OpenX and TVision bring real-time attention targeting to CTV buyers
OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.
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Google's Merchant Center for Agencies goes live in the US and Canada
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Google's Merchant Center for Agencies goes live in the US and Canada
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PPC Land
Google's Merchant Center for Agencies goes live in the US and Canada
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
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Google brings Search Central Live to Canada for the first time, with Toronto debut set for April
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Google brings Search Central Live to Canada for the first time, with Toronto debut set for April
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PPC Land
Google brings Search Central Live to Canada for the first time, with Toronto debut set for April
Google's Search Central Live arrives in Toronto on April 21, 2026, marking the series' first event in Canada, with sessions on AI in Search, Search Console, and structured data.
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Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing
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Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing
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PPC Land
Sprinklr closes fiscal 2026 with $857M revenue - but growth is slowing
Sprinklr posts $857.2M revenue and a $200M buyback for fiscal 2026, yet guidance signals near-flat growth, declining churn and rising AI costs cloud the outlook.
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Amazon opens Shop Direct to third-party feeds - what merchants need to know
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Amazon opens Shop Direct to third-party feeds - what merchants need to know
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PPC Land
Amazon opens Shop Direct to third-party feeds - what merchants need to know
Amazon's Shop Direct now accepts third-party product feeds from Feedonomics, Salsify, and CEDCommerce, giving over 400,000 merchants real-time access to hundreds of millions of customers.
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Instagram tests clickable links in post captions for Meta Verified users
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Instagram tests clickable links in post captions for Meta Verified users
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PPC Land
Instagram tests clickable links in post captions for Meta Verified users
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.