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DV360 API gets Discord channels and a documentation overhaul
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DV360 API gets Discord channels and a documentation overhaul
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PPC Land
DV360 API gets Discord channels and a documentation overhaul
Google today added Display & Video 360 API support to its Discord server and revamped the API and SDF documentation with new Task and Concept guides and updated navigation.
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Amazon ends FBA commingling on March 31 - what really changes for sellers
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Amazon ends FBA commingling on March 31 - what really changes for sellers
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PPC Land
Amazon ends FBA commingling on March 31 - what really changes for sellers
Amazon ends FBA commingling on March 31, 2026, separating inventory by seller and requiring resellers to apply FNSKU barcodes on all units sent to fulfillment centers.
New post by Search Engine Journal 🔥
How To Determine What Paid Media Channels Are Right for You via @sejournal, @timothyjjensen
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How To Determine What Paid Media Channels Are Right for You via @sejournal, @timothyjjensen
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Search Engine Journal
How To Determine What Paid Media Channels Are Right for You
Paid media performance improves when businesses match channels to product fit, data quality, and realistic budget constraints.
New post by PPC Land 🔥
Reddit launches Collection Ads and Shopify integration for DPA at Shoptalk
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Reddit launches Collection Ads and Shopify integration for DPA at Shoptalk
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PPC Land
Reddit launches Collection Ads and Shopify integration for DPA at Shoptalk
Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.
New post by Search Engine Journal 🔥
Research: “You Are An Expert” Prompts Can Damage Factual Accuracy via @sejournal, @martinibuster
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Research: “You Are An Expert” Prompts Can Damage Factual Accuracy via @sejournal, @martinibuster
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Search Engine Journal
Research Shows Where Persona Prompting Works And When It Backfires
Research shows that persona prompting "reliably" damages accuracy for some types of tasks but works well in other categories.
New post by Google Ads & Commerce 🔥
Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube
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Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube
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Google
Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube
Supercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.
New post by PPC Land 🔥
Bing's AI search tool now maps which pages fuel your brand's citations
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Bing's AI search tool now maps which pages fuel your brand's citations
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PPC Land
Bing's AI search tool now maps which pages fuel your brand's citations
Microsoft today expanded its AI Performance dashboard in Bing Webmaster Tools with grounding query-to-page mapping, linking citations to exact content across AI search.
New post by PPC Land 🔥
18 groups warn EU Commission: act on Google's search non-compliance now
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18 groups warn EU Commission: act on Google's search non-compliance now
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PPC Land
18 groups warn EU Commission: act on Google's search non-compliance now
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
New post by Search Engine Journal 🔥
The Science Of How AI Picks Its Sources via @sejournal, @Kevin_Indig
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The Science Of How AI Picks Its Sources via @sejournal, @Kevin_Indig
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Search Engine Journal
The Science Of How AI Picks Its Sources
I analyzed over 21,000 citations to understand the impact of content length, depth and focus.
New post by PPC Land 🔥
Beehiiv MCP lets publishers run newsletters from ChatGPT, Claude or Gemini
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Beehiiv MCP lets publishers run newsletters from ChatGPT, Claude or Gemini
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PPC Land
Beehiiv MCP lets publishers run newsletters from ChatGPT, Claude or Gemini
Beehiiv today launched its Model Context Protocol integration, making it the first newsletter platform operable directly inside ChatGPT, Claude, Gemini, and Perplexity with read-only access.
New post by PPC Land 🔥
Zeta Global's Athena is now live - and it's targeting CMOs directly
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Zeta Global's Athena is now live - and it's targeting CMOs directly
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PPC Land
Zeta Global's Athena is now live - and it's targeting CMOs directly
Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.
New post by PPC Land 🔥
W3C updates Geolocation API standard - what it means for the web
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W3C updates Geolocation API standard - what it means for the web
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PPC Land
W3C updates Geolocation API standard - what it means for the web
W3C today publishes updated Geolocation Recommendation, formalizing consent rules, privacy controls, and technical specs for browser-based location access in 2026.
New post by Search Engine Journal 🔥
The Agency Playbook for Surviving the Agentic AI Era
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The Agency Playbook for Surviving the Agentic AI Era
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Search Engine Journal
The Agency Playbook for Surviving the Agentic AI Era
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
New post by PPC Land 🔥
Snap's AI Clips let developers monetize photo-to-video lenses on Snapchat
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Snap's AI Clips let developers monetize photo-to-video lenses on Snapchat
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PPC Land
Snap's AI Clips let developers monetize photo-to-video lenses on Snapchat
Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.
New post by PPC Land 🔥
Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube
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Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube
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PPC Land
Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube
Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.
New post by PPC Land 🔥
Google NewFront 2026: Gemini takes over Google Marketing Platform
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Google NewFront 2026: Gemini takes over Google Marketing Platform
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PPC Land
Google NewFront 2026: Gemini takes over Google Marketing Platform
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
New post by PPC Land 🔥
AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles
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AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles
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PPC Land
AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
New post by PPC Land 🔥
RTB House study: 60% of US shoppers arrive at sites without a specific item
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RTB House study: 60% of US shoppers arrive at sites without a specific item
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PPC Land
RTB House study: 60% of US shoppers arrive at sites without a specific item
RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.
New post by Search Engine Land 🔥
Bing Webmaster Tools now links AI queries to cited pages
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Bing Webmaster Tools now links AI queries to cited pages
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Search Engine Land
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.