Research shows that persona prompting "reliably" damages accuracy for some types of tasks but works well in other categories.

Supercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.

Microsoft today expanded its AI Performance dashboard in Bing Webmaster Tools with grounding query-to-page mapping, linking citations to exact content across AI search.

Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.

I analyzed over 21,000 citations to understand the impact of content length, depth and focus.

Beehiiv today launched its Model Context Protocol integration, making it the first newsletter platform operable directly inside ChatGPT, Claude, Gemini, and Perplexity with read-only access.

Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.

W3C today publishes updated Geolocation Recommendation, formalizing consent rules, privacy controls, and technical specs for browser-based location access in 2026.

Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.

Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.

Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.

Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.

AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.

RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.

Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.

Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.

Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days.

Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content.

Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform's audience.