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Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube
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Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube
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PPC Land
Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube
Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.
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Google NewFront 2026: Gemini takes over Google Marketing Platform
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Google NewFront 2026: Gemini takes over Google Marketing Platform
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PPC Land
Google NewFront 2026: Gemini takes over Google Marketing Platform
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
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AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles
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AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles
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PPC Land
AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
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RTB House study: 60% of US shoppers arrive at sites without a specific item
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RTB House study: 60% of US shoppers arrive at sites without a specific item
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PPC Land
RTB House study: 60% of US shoppers arrive at sites without a specific item
RTB House's "Before They Buy" 2026 study reveals that 60% of US shoppers browse without a fixed item in mind, with Gen Z taking twice as long to decide as Boomers.
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Bing Webmaster Tools now links AI queries to cited pages
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Bing Webmaster Tools now links AI queries to cited pages
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Search Engine Land
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.
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ChatGPT citations favor a small group of domains: Study
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ChatGPT citations favor a small group of domains: Study
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Google is tightening political content rules for Shopping ads starting April 16
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Google is tightening political content rules for Shopping ads starting April 16
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Search Engine Land
Google is tightening political content rules for Shopping ads starting April 16
Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.
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Google Begins Rolling Out The March 2026 Spam Update via @sejournal, @MattGSouthern
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Google Begins Rolling Out The March 2026 Spam Update via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s March 2026 Spam Update Is Already Complete
Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days.
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Google Adds AI & Bot Labels To Forum, Q&A Structured Data via @sejournal, @MattGSouthern
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Google Adds AI & Bot Labels To Forum, Q&A Structured Data via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds AI & Bot Labels To Forum, Q&A Structured Data
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content.
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Reddit introduces collection ads, deal overlays, Shopify integration
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Reddit introduces collection ads, deal overlays, Shopify integration
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Search Engine Land
Reddit introduces collection ads, deal overlays, Shopify integration
Reddit is launching new Dynamic Product Ad formats and a Shopify integration to help retailers tap into the platform's audience.
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Google's March 2026 spam update is live - what changed and why it matters
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Google's March 2026 spam update is live - what changed and why it matters
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PPC Land
Google's March 2026 spam update is live - what changed and why it matters
Google released the March 2026 spam update on March 24 at 12:18 PDT, targeting global search spam across all languages. Rollout may take days.
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A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions
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A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions
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PPC Land
A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions
A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.
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Nexxen bets on unified AI optimization to fix CTV's measurement gap
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Nexxen bets on unified AI optimization to fix CTV's measurement gap
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PPC Land
Nexxen bets on unified AI optimization to fix CTV's measurement gap
Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.
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Pinterest's no-experience ad boost tool is here - but is it enough?
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Pinterest's no-experience ad boost tool is here - but is it enough?
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PPC Land
Pinterest's no-experience ad boost tool is here - but is it enough?
Pinterest launches Promote a Pin on March 24, 2026, letting creators and small businesses boost content without advertising experience using AI targeting across 619 million users.
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ACME.BOT's $49/month content strategy tool targets teams drowning in publishing chaos
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ACME.BOT's $49/month content strategy tool targets teams drowning in publishing chaos
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PPC Land
ACME.BOT's $49/month content strategy tool targets teams drowning in publishing chaos
ACME.BOT launches a $49/month AI content platform promising automated keyword research, topic cluster building, and direct CMS publishing for growing marketing teams.
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WordPress.com write capabilities let AI agents edit your live site
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WordPress.com write capabilities let AI agents edit your live site
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PPC Land
WordPress.com write capabilities let AI agents edit your live site
WordPress.com added write capabilities to its MCP integration on March 20, 2026, giving AI agents 19 new tools to draft posts, manage pages, comments, and media.
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Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying
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Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying
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PPC Land
Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying
Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend.
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Botify's Agentic Feeds targets the product data gap in AI-driven commerce
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Botify's Agentic Feeds targets the product data gap in AI-driven commerce
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PPC Land
Botify's Agentic Feeds targets the product data gap in AI-driven commerce
Botify launched Agentic Feeds on March 24, 2026, automating AI-optimized product data as OpenAI and Google expand shopping agent protocols across retail.
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Turkey's DPA bans bundled consent texts in a ruling that reshapes data collection
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Turkey's DPA bans bundled consent texts in a ruling that reshapes data collection
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PPC Land
Turkey's DPA bans bundled consent texts in a ruling that reshapes data collection
Turkey's KVKK issued Decision 2026/347 on February 18, requiring data controllers to keep consent and clarification texts strictly separate under Law No. 6698.