New post by PPC Land 🔥
YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
Continue reading »
YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
Continue reading »
PPC Land
YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
YouTube's March 2026 Think with Google report reveals creator marketing data showing 79% Gen Z trust rates, 2.3X higher long-term ROAS than paid social, and 3M vetted creators.
New post by PPC Land 🔥
BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
Continue reading »
BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
Continue reading »
PPC Land
BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.
New post by PPC Land 🔥
Austria's influencer marketing gets its first rulebook - and the industry wrote it
Continue reading »
Austria's influencer marketing gets its first rulebook - and the industry wrote it
Continue reading »
PPC Land
Austria's influencer marketing gets its first rulebook - and the industry wrote it
Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands.
New post by PPC Land 🔥
TCF enforcement more than doubled in 2025, IAB Europe report shows
Continue reading »
TCF enforcement more than doubled in 2025, IAB Europe report shows
Continue reading »
PPC Land
TCF enforcement more than doubled in 2025, IAB Europe report shows
IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.
New post by PPC Land 🔥
Google's March 2026 core update is here - and it follows spam by just 3 days
Continue reading »
Google's March 2026 core update is here - and it follows spam by just 3 days
Continue reading »
PPC Land
Google's March 2026 core update is here - and it follows spam by just 3 days
Google's March 2026 core update began rolling out on March 27 at 02:14 PDT, days after the spam update - here is what search professionals need to know.
New post by PPC Land 🔥
Dutch court bans Grok from generating non-consensual nude images
Continue reading »
Dutch court bans Grok from generating non-consensual nude images
Continue reading »
PPC Land
Dutch court bans Grok from generating non-consensual nude images
Amsterdam's court today banned xAI's Grok from generating non-consensual nude and child sexual abuse images in the Netherlands, imposing €100,000 daily fines.
New post by PPC Land 🔥
Amazon's AI shopping prompts are now billable: what changed on March 25
Continue reading »
Amazon's AI shopping prompts are now billable: what changed on March 25
Continue reading »
PPC Land
Amazon's AI shopping prompts are now billable: what changed on March 25
Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.
New post by PPC Land 🔥
TikTok Pulse suite targets brand-safe trends with new creator and AI tools
Continue reading »
TikTok Pulse suite targets brand-safe trends with new creator and AI tools
Continue reading »
PPC Land
TikTok Pulse suite targets brand-safe trends with new creator and AI tools
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.
New post by PPC Land 🔥
TikTok and BSI's creator suitability report reframes brand risk
Continue reading »
TikTok and BSI's creator suitability report reframes brand risk
Continue reading »
PPC Land
TikTok and BSI's creator suitability report reframes brand risk
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
New post by PPC Land 🔥
TikTok and Samba reveal 172% ticket sales lift in new box office study
Continue reading »
TikTok and Samba reveal 172% ticket sales lift in new box office study
Continue reading »
PPC Land
TikTok and Samba reveal 172% ticket sales lift in new box office study
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
New post by PPC Land 🔥
ChatGPT quietly rolled out location sharing - and local search may never be the same
Continue reading »
ChatGPT quietly rolled out location sharing - and local search may never be the same
Continue reading »
PPC Land
ChatGPT quietly rolled out location sharing - and local search may never be the same
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
New post by Search Engine Land 🔥
Heidi Sturrock shares how a costly mistake became a competitive advantage
Continue reading »
Heidi Sturrock shares how a costly mistake became a competitive advantage
Continue reading »
Search Engine Land
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.
New post by PPC Land 🔥
EDPB's damning digest: how 'legitimate interest' fails in practice
Continue reading »
EDPB's damning digest: how 'legitimate interest' fails in practice
Continue reading »
PPC Land
EDPB's damning digest: how 'legitimate interest' fails in practice
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
New post by PPC Land 🔥
Judge approves Google RTB settlement forcing new user privacy control
Continue reading »
Judge approves Google RTB settlement forcing new user privacy control
Continue reading »
PPC Land
Judge approves Google RTB settlement forcing new user privacy control
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
New post by PPC Land 🔥
Google fires two algorithm updates in three days as NewFronts shift
Continue reading »
Google fires two algorithm updates in three days as NewFronts shift
Continue reading »
PPC Land
Google fires two algorithm updates in three days as NewFronts shift
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
New post by Search Engine Journal 🔥
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor via @sejournal, @AdamHeitzman
Continue reading »
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor via @sejournal, @AdamHeitzman
Continue reading »
Search Engine Journal
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor
Your GBP isn't a directory listing anymore. If you're not actively feeding Google fresh signals every week, you're losing ground to competitors who are.
New post by PPC Land 🔥
ChatGPT ads hit $100M in six weeks - and OpenAI is just getting started
Continue reading »
ChatGPT ads hit $100M in six weeks - and OpenAI is just getting started
Continue reading »
PPC Land
ChatGPT ads hit $100M in six weeks - and OpenAI is just getting started
OpenAI's ChatGPT advertising pilot surpassed $100 million in annualized revenue within six weeks while expanding to over 600 advertisers and global rollout.
New post by PPC Land 🔥
Music streaming is "minutes away from being obsolete"
Continue reading »
Music streaming is "minutes away from being obsolete"
Continue reading »
PPC Land
Music streaming is "minutes away from being obsolete"
Jimmy Iovine warns streaming services face obsolescence as artist-fan disconnect and broken revenue models collide. Here's what the music industry must do next.
New post by PPC Land 🔥
GDPR's AI training legal battle: regulators converge but still clash
Continue reading »
GDPR's AI training legal battle: regulators converge but still clash
Continue reading »
PPC Land
GDPR's AI training legal battle: regulators converge but still clash
A new academic study maps 19 regulatory guidelines and global enforcement actions on GDPR legal bases for AI training, revealing surface consensus masking deep divergence.