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Google's AI grip tightens: what SISTRIX's March data means for publishers
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Google's AI grip tightens: what SISTRIX's March data means for publishers
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PPC Land
Google's AI grip tightens: what SISTRIX's March data means for publishers
SISTRIX's March 2026 monthly review reveals Google's AI infrastructure dominance, a CTR collapse from 27% to 11% at position one, and Gemini traffic tripling in H2 2025.
New post by Search Engine Land 🔥
How to run Google Ads in sensitive categories without remarketing
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How to run Google Ads in sensitive categories without remarketing
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Search Engine Land
How to run Google Ads in sensitive categories without remarketing
Struggling with restricted targeting? Learn how to drive conversions using intent signals, creative messaging, and offline data.
New post by PPC Land 🔥
651 million tickets: what the 2025 box office really tells marketers
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651 million tickets: what the 2025 box office really tells marketers
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PPC Land
651 million tickets: what the 2025 box office really tells marketers
The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.
New post by PPC Land 🔥
FLORA's FAUNA: the AI creative agent that fights back against generic
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FLORA's FAUNA: the AI creative agent that fights back against generic
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PPC Land
FLORA's FAUNA: the AI creative agent that fights back against generic
FLORA launched FAUNA on March 31, 2026, a node-based AI creative agent backed by $52M, used by Nike, Netflix, and Pentagram to preserve brand craft.
New post by PPC Land 🔥
Amazon Luna and Mattel bring He-Man to the living room on June 5
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Amazon Luna and Mattel bring He-Man to the living room on June 5
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PPC Land
Amazon Luna and Mattel bring He-Man to the living room on June 5
Amazon Luna and Mattel launch Masters of the Universe: Legends Unite on June 5, 2026, a free-to-Prime couch co-op game with roguelike deck-building mechanics across 14 countries.
New post by PPC Land 🔥
UK regulators warn agentic AI is already here - and it needs watching now
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UK regulators warn agentic AI is already here - and it needs watching now
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PPC Land
UK regulators warn agentic AI is already here - and it needs watching now
Four UK watchdogs map the risks, rights, and regulatory gaps as autonomous AI agents move from pilot to practice across finance, retail, and communications.
New post by PPC Land 🔥
Millennials abandon brands faster than any other generation, Adobe study finds
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Millennials abandon brands faster than any other generation, Adobe study finds
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PPC Land
Millennials abandon brands faster than any other generation, Adobe study finds
Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.
New post by PPC Land 🔥
YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
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YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
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PPC Land
YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
New post by PPC Land 🔥
Meta's Robyn: who really benefits when a platform builds your MMM?
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Meta's Robyn: who really benefits when a platform builds your MMM?
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PPC Land
Meta's Robyn: who really benefits when a platform builds your MMM?
Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.
New post by Search Engine Journal 🔥
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress via @sejournal, @martinibuster
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6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress via @sejournal, @martinibuster
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Search Engine Journal
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare's WordPress competitor EmDash could be the future of CMS's but there are six reasons why it's not that CMS today.
New post by PPC Land 🔥
KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real
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KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real
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PPC Land
KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real
Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.
New post by PPC Land 🔥
Most marketers can't predict their audience - and AI isn't fixing it yet
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Most marketers can't predict their audience - and AI isn't fixing it yet
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PPC Land
Most marketers can't predict their audience - and AI isn't fixing it yet
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
New post by Search Engine Journal 🔥
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC via @sejournal, @navahf
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How To Identify And Solve Click Fraud In Paid Media – Ask A PPC via @sejournal, @navahf
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Search Engine Journal
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
Learn how to identify and solve click fraud in paid media with effective strategies for improving campaign performance.
New post by PPC Land 🔥
Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
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Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
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PPC Land
Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
New post by Search Engine Journal 🔥
Llms.txt Was Step One. Here’s The Architecture That Comes Next via @sejournal, @DuaneForrester
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Llms.txt Was Step One. Here’s The Architecture That Comes Next via @sejournal, @DuaneForrester
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Search Engine Journal
Llms.txt Was Step One. Here’s The Architecture That Comes Next
A four-layer framework for giving AI agents clean, authoritative access to your brand.
New post by The WordStream Blog 🔥
AI Brand Guidelines: The Key to Better Prompts & Outputs
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AI Brand Guidelines: The Key to Better Prompts & Outputs
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WordStream
AI Brand Guidelines: The Key to Better Prompts & Outputs | WordStream
AI brand guidelines tell AI tools how to create outputs that are more accurate and require less editing.
New post by Jon Loomer Digital 🔥
Customer Lifecycle Strategy, Attribution Updates, and More
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Customer Lifecycle Strategy, Attribution Updates, and More
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Jon Loomer Digital
Customer Lifecycle Strategy, Attribution Updates, and More
Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model.
New post by Search Engine Journal 🔥
AI Leads All Reasons For U.S. Job Cuts In March, Report Says via @sejournal, @MattGSouthern
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AI Leads All Reasons For U.S. Job Cuts In March, Report Says via @sejournal, @MattGSouthern
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Search Engine Journal
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.
New post by Search Engine Land 🔥
Data shows ChatGPT ads favor clarity over creativity
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Data shows ChatGPT ads favor clarity over creativity
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Search Engine Land
ChatGPT ads favor clarity over creativity, new data shows
ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.
New post by Search Engine Journal 🔥
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files via @sejournal, @martinibuster
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Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files via @sejournal, @martinibuster
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Search Engine Journal
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google's Mueller answers why sometimes it's a good idea to split a sitemap up into multiple files.