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Seven independent agencies earn The Trade Desk's second Premier Partner class
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Seven independent agencies earn The Trade Desk's second Premier Partner class
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PPC Land
Seven independent agencies earn The Trade Desk's second Premier Partner class
The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.
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Amazon's 3.5% fuel surcharge is coming - and sellers are furious
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Amazon's 3.5% fuel surcharge is coming - and sellers are furious
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PPC Land
Amazon's 3.5% fuel surcharge is coming - and sellers are furious
Amazon today announced a 3.5% fuel and logistics surcharge on FBA, MCF, and Buy with Prime fees starting April 17, 2026, adding $0.17 per unit on average.
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China's 2026 privacy crackdown targets adtech, apps, and facial recognition
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China's 2026 privacy crackdown targets adtech, apps, and facial recognition
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PPC Land
China's 2026 privacy crackdown targets adtech, apps, and facial recognition
China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.
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Google's Data Manager API wants to kill your three-pipeline headache
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Google's Data Manager API wants to kill your three-pipeline headache
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PPC Land
Google's Data Manager API wants to kill your three-pipeline headache
Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.
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Deep Sync and MiQ cut voter data activation from days to hours
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Deep Sync and MiQ cut voter data activation from days to hours
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PPC Land
Deep Sync and MiQ cut voter data activation from days to hours
Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.
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Reddit and Anonym's data deal: no first-party data leaves, ever
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Reddit and Anonym's data deal: no first-party data leaves, ever
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PPC Land
Reddit and Anonym's data deal: no first-party data leaves, ever
Anonym and Reddit today announced a privacy-safe measurement partnership using confidential computing, marking Anonym's fourth major platform deal in under a year.
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Adthena's 29M-query report reveals what's actually working in AI search ads
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Adthena's 29M-query report reveals what's actually working in AI search ads
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PPC Land
Adthena's 29M-query report reveals what's actually working in AI search ads
Adthena analyzed 29.1 million queries across 10+ industries to map how ads perform in Google AI Overviews and ChatGPT - here are the numbers.
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Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028
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Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028
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PPC Land
Delta signs Amazon Leo deal for 1 Gbps in-flight Wi-Fi starting 2028
Amazon Leo will bring 1 Gbps in-flight Wi-Fi to 500 Delta aircraft from 2028, using low Earth orbit satellites just 370 miles up - here is what that means.
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YouTube Kids content filtering explained: how videos pass the gate
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YouTube Kids content filtering explained: how videos pass the gate
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PPC Land
YouTube Kids content filtering explained: how videos pass the gate
YouTube Kids uses automated filters, human review, and user reports to decide which videos reach children. Here is how the three-layer system actually works.
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NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
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NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
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PPC Land
NBC Sports picks Triton Digital for podcast infrastructure - here's what it means
NBC Sports has quietly handed control of a key part of its audio business to an outside technology partner, and the choice reveals how seriously major sports broadcasters are now treating podcast monetization.
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UK subscription refund rules finalised - and streaming firms won't like it
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UK subscription refund rules finalised - and streaming firms won't like it
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PPC Land
UK subscription refund rules finalised - and streaming firms won't like it
UK's new subscription regime under the DMCCA 2024 sets cooling-off refunds, easy-exit rules and £400m in projected annual consumer benefit from spring 2027.
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Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
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Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
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PPC Land
Basis launches Compass: the DSP that turns a brief into a live campaign in minutes
Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.
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YouTube brings Gifts powered by Crystals to Indonesian creators
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YouTube brings Gifts powered by Crystals to Indonesian creators
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PPC Land
YouTube brings Gifts powered by Crystals to Indonesian creators
YouTube is rolling out Gifts powered by Crystals to eligible Indonesian creators in the YouTube Partner Program, adding a new live stream monetization tool.
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Amazon tightens its grip as programmatic identity enters a new era
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Amazon tightens its grip as programmatic identity enters a new era
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PPC Land
Amazon tightens its grip as programmatic identity enters a new era
Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves.
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Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg
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Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg
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PPC Land
Cloudflare's EmDash CMS sparks fight with WordPress founder Mullenweg
Cloudflare launched EmDash on April 1 - a WordPress alternative with sandboxed plugins, x402 payments, and AI tools that drew criticism from Matt Mullenweg.
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Samsung Messages is dying in July 2026 - here's what changes
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Samsung Messages is dying in July 2026 - here's what changes
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PPC Land
Samsung Messages is dying in July 2026 - here's what changes
Samsung is discontinuing its Messages app in July 2026, pushing millions of Galaxy users to Google Messages with RCS, Gemini AI features, and scam detection.
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Performance Max at scale: advertisers question if PMax can hold up above $100k/month
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Performance Max at scale: advertisers question if PMax can hold up above $100k/month
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PPC Land
Performance Max at scale: advertisers question if PMax can hold up above $100k/month
Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.
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Asia's AI laws are finally here - and they couldn't be more different
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Asia's AI laws are finally here - and they couldn't be more different
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PPC Land
Asia's AI laws are finally here - and they couldn't be more different
Japan, South Korea, Vietnam, and Taiwan each enacted AI legislation in 2025-2026. Here is what the laws actually say - and how they compare.
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Perplexity fights back: Amazon's hacking claim targets regular browser users
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Perplexity fights back: Amazon's hacking claim targets regular browser users
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PPC Land
Perplexity fights back: Amazon's hacking claim targets regular browser users
Perplexity AI filed its opening appeal brief on April 1, 2026, arguing Amazon misused federal computer fraud law to block competition in agentic AI shopping.